We’re delighted to welcome Tom Harrison to the Fusion team, who has joined our paid media division as Senior Account Executive. Tom brings with him five years of in-house experience with global healthcare brand Medacs. After bringing some amazing new clients on board in 2021, we’re really excited for what Tom will add to our paid offering.

I sat down with our newest recruit to learn where they’ve come from, where they’re headed, and what they’ll be looking to bring to the team!

 

Welcome to the team, Tom! What are you most looking forward to about the role?

This is actually my first agency role, so I’m really excited to work with the rest of the Fusion team and learn as much as I can from them all!

 

What attracted you to Fusion in the first place?

The role was a perfect fit for me. Seeing the accolades and awards Fusion has won recently, as well as the size of clients and the culture within the teams, I knew Fusion would be a great first agency for me.

 

You’ve been in marketing for a few years now, albeit sitting on the other side of the table! What’s your favourite part about the role?

I do love seeing a campaign that has been made from scratch perform well and meeting the objectives set out right at the beginning.

What are you excited to bring to the team?

I’m looking forward to supporting the team the best I can every day with a positive approach, bringing some fresh new ideas to the table.

 

Where do you see paid media in the next 12 months?

I see automation coming to the forefront a lot more.. As a fast-paced agency with so many campaigns to oversee, looking closer to home I really believe automation will allow us marketers the time and space to think and strategise more. 

 

Let’s get to know the real Tom..

 

Favourite marketing campaign?

I really liked the Nike campaign from 2020, ‘You Can’t Stop Us’, and how the campaign video was made and edited as well, it was very inspiring.

 

App you couldn’t live without?

Instagram – too much good content on it.

 

We put you in charge of the Sonos – what are your top 3 picks?

A Tribe Called Quest – Jazz (We’ve Got)

King Krule – Biscuit Town

Roy Davis Jr. & Peven Everett – Gabriel

 

Dream Client?

Nottingham Forest

 

Favourite film?

The Departed

 

Death row meal?

Any pizza will be enough for me.

 

Interesting fact about you?

I travelled across Italy for a few months – take me back!

 

If you weren’t in marketing?

A DJ living somewhere warm (we can all dream).

 

Join Fusion’s SEO team as we round up last month’s major industry updates.

Google Search Console’s Multiple Updates and Errors

Google Search Console Mistakenly Send Messages To Users

Google Search Console users received messages informing that they are currently impressions due to domains not being verified as a domain property. These errors arose when the domains that Google were asking users to verify weren’t owned by the user.

Hey #google what is going on with Google Search Console? Has it broken? @JohnMu I am getting lots of emails asking to verify domain that I don't own – but they are just shortened versions of the actual domain. pic.twitter.com/hwjE9hwNrg

— Leslie Gilmour (@lesliegilmour) January 27, 2021

https://twitter.com/badams/status/1354481943518334981

 

Google have confirmed that this is a bug within their system.

We recently sent out messages recommending domain properties in Search Console. Unfortunately, some were sent with a few characters missing in the beginning of the domain name. This is from a bug on our side and only affects the text URL shown in the message.

— Google Search Central (@googlesearchc) January 27, 2021

New Google Search Console Report for News Publishers

Google have released a dedicated report for news publishers within Google Search Console. The new performance report will show data from news.google.com and from the Google News app (available on Android and iOS). However, this report will not display traffic data from the new tab within Google Search, which is available within the standard performance report when applying the filter Search Type = News.

Google have also confirmed that all data is aggregated by page. This means that if a single site provides multiple Google News results in a single user session, each result is credited to the page URL it points to (rather than to the property containing the page).

Index Coverage Improvements in Google Search Console

Google have rolled out improvements to the index coverage report within Google Search Console, with a focus on providing a more accurate state to existing issues in order to help users resolve them easier.

The updates Google have implemented include the following:

• Removal of the generic “crawl anomaly” issue type – all crawls errors should now be mapped to an issue with a finer resolution.
• Pages that were submitted but blocked by robots.txt and got indexed are now reported as “indexed but blocked” (warning) instead of “submitted but blocked” (error)
• Addition of a new issue: “indexed without content” (warning)
• Soft 404 reporting is now more accurate

These updates are currently available for all users.

Google Will Start Crawling Sites Over HTTP/2

Users are currently receiving notices via Google Search Console that their site can support HTTP/2 crawling and that this has been implemented.

HTTP/2 crawling allows Google to crawl a site faster and more efficiently but doesn’t have an effect on organic rankings.

Core Web Vitals Comes To Chrome 88

With the release of Chrome 88, users will now have access to Core Web Vitals via the performance panel of the inspector too.

After recording the loading of a page, Core Web Vitals metrics, such as First Contentful Paint (FCP), Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS), will display.

A Large benefit to viewing Core Web Vital performance information via the performance panel is the ability to hover over specific metrics, such as CLS, which will highlight the elements on the page which causing the issue. This will give webmasters a clear view on which elements are causing page experience issues and if these are unique page elements or template elements that can be resolved on multiple pages.

 

If you found this update useful, check out our latest blog posts for the latest news, and if you’re interested in finding out more about what we can do for your brand, get in touch with the team today.

Our first hire of 2021 is Jonny Tushingham, who has come on board to boost our paid media offering. After working with some huge brands including Euro Car Parts, Park Leisure and Carphone Warehouse, we can’t wait to see what Jonny brings to the team.

I sat down with our newest recruit to learn where they’ve come from, where they’re headed, and what they’ll be bringing to team Fusion!

 

Welcome to the team, Jonny! What are you most looking forward to about life here at Fusion?

As cliché as it sounds, I’m really looking forward to meeting & working alongside the Fusion team. People are always the key to any good agency and I can’t wait to properly collaborate with everyone, hopefully in person in the not-to-distant future!

What attracted you to Fusion in the first place?

Fusion represented a fantastic opportunity to work within a smaller, more close-knit agency that shared my view of working with clients directly – everything I was looking for in an agency. Add to that an ambitious and convivial atmosphere and the choice was easy to put my name forward to join the team.

You’ve been in paid media l for a few years now, what’s your favourite part about the role?

I really enjoy the collaboration involved within a paid media role, whether it be internally, with clients or even suppliers like Google & Bing – which is handy for such a dynamic and fast moving industry.

What are you excited to bring to the team?

I’m looking forward to bringing a new approach to paid media to the team, mixing past experience with Fusion’s best practices, whilst supporting the team with positive and proactive thinking.

Where do you see paid media in the next 12 months?

With Google’s steady increase in automation, I can see much of paid media’s day-to-day tasks making way for larger, more influential strategy work. I feel this shift will provide companies & agencies with smaller levels of resource an opportunity to reach out and service more clients.

Right, let’s get to know the real Jonny…

Favourite marketing campaign?

I really like Go-Pro marketing campaigns, especially the “Be a Hero” campaign. By using user-generated content Go-Pro are repeatedly able to engage with users on social platforms using an almost endless amount of inspiring video & picture assets, all provided for them!

App you couldn’t live without?

Definitely Whatsapp. Being able to easily stay in touch with friends and family (especially during a pandemic) has been essential.

We put you in charge of the Sonos on your first day – what are your top 3 picks?

Fleet Foxes – Third of May
Kendrick Lamar – How Much A Dollar Cost
Radiohead – Paranoid Android

(I hope these picks don’t affect the success of my probation period…)

Dream Client?

Wolverhampton Wanderers – an easy answer

Favourite film?

No Country For Old Men – Just perfect

Death row meal?

My life mission is to find the perfect pizza. Once I find it, it’ll be that.

Interesting fact about you?

I’m a twin. A slightly worse version of myself is roaming around somewhere in the world.

And finally, if you weren’t in marketing?

Ideally? Running a trendy coffee shop somewhere warm
Realistically? Working in financial services.

 

 

 

Instagram Looking to Total Likes Count on Posts

Back in 2019, Instagram trialled removing their total like counts on posts as part of their audience wellbeing initiative.

The goal at that time was to reduce social comparison and its associated negative impacts on users. However, the social media giant is now looking to change that by rolling out a feature that includes both hide and unhide options.

Instagram will be giving users in countries included in the first testing phase, the option to display like counts on their posts once again. This would give users direct power over whether they want their posts’ total like counts to be displayed or not.

This option will be given both within the composer when initially posting, and after the post has been published. The app is also looking to add another setting which would enable users to hide like counts on other people’s posts that appear on their Instagram feed.

However, we’ll have to wait for Instagram to release data on the impact of the hiding like counts experiment to decide whether the new option will have a positive or negative impact on its users.

Facebook will be removing the ‘Our Story’ Section from Pages

Facebook is alerting Page owners to shift their ‘Our Story’ description to the ‘Additional Information’ section as the former is being removed from the Page presentation options.

‘Our Story’ which currently appears as a secondary information panel within the ‘About’ section, was added in 2017 to help brands provide more background on their business so they can better connect with their page visitors.

However, Facebook has now decided to remove this section. The reason for the removal seems to relate to the page presentation the page presentation as the ‘About’ section looks a little cluttered.

Instead, users will now be able to tap through the ‘Additional Information’ section and read more about a business brand story. This change means that companies will have to re-assess their Page layout and adjust it accordingly.

Twitter Acquires Newsletter Platform, Revue

After many conversations around long-form content on Twitter, the app has acquired Revue – a service that helps writers create newsletters and distribute them to their audience through a subscription basis.

This integration will allow Twitter to become a primary source of engagement for writers and allow them to satisfy their online communities by publishing content that goes beyond the 280-character limit.

How it started… How it's going… pic.twitter.com/clmHoRGPqb

— Revue (@revue) January 26, 2021

Audiences and authors will easily be able to find each other, and users will now be able to subscribe to their favourite authors newsletters directly through Twitter.

Twitter further explains:

‘We imagine a number of integrations on Twitter that will help readers more easily discover and connect with writers — from easy ways to subscribe to a newsletter to new settings for writers to host conversations with subscribers.’

This is a great opportunity for brands with large Twitter followings to get into the inbox of their most loyal followers.

 

If you want to find out how social media can help your brand, please get in touch with us today! Or check out our blog to get more information on the latest social media and SEO trends.