McCain Foodservice has appointed Fusion Unlimited to handle the launch of its B2B social media strategy after a two way pitch in April. With a cohesive organic and paid strategy already managed by Fusion, McCain understood the value to be gained from a holistic search and social marketing strategy aligned to deliver their goals for the next twelve months.

We are excited to be working with such a strong brand in the food industry as McCain , and look forward to developing their social platform for the Foodservice business over the coming months.

Additionally,we will work alongside our sister agency Principles Media (part of the Principles Communications Group) who successfully retained the McCain Foodservice integrated media buying account, having worked together for the past 11 years.