Chrome to show “not secure” warnings
Google has sent notifications to Search Console property owners with sites using insecure HTTP regarding plans to display a “Not Secure” warning in the address bar on pages with input fields.
This is the beginning of a long term push to increase web security by persuading sites to use the secure HTTPS protocol.
Google My Business action URL update
Google has expanded support for “action URLs” within local listings set up using Google My Business.
More business types can now set up additional URLs for online orders, reservations and appointments, which are then displayed within the listing in Maps and search.
This will make it easier for potential customers to carry out common actions with a business.
“Product” label in Google Images
Following last month’s expansion of the display of structured data in Google Image results, thumbnails which contain product information now carry a label on mobile.
At first glance, these appear like ads; however, they are instead triggered by valid Product schema markup on the target page.
Google may End support for site name
There is evidence to suggest that Google may soon cease displaying custom site names within search results.
The site name could be set up for a site by using the WebSite schema markup. The documentation for the search feature has, however, been removed from Google’s developer docs site, suggesting a change in support.
There is not yet an official comment on whether this feature has or will be removed.
by Zack Cornick