Google’s Penguin Algorithm now runs in Real-time

On September 23, Google announced that it’s Penguin filter, designed to devalue sites using link spam as a way to skew results in their favour, will be updating in real time. Previously this filter was only updated periodically, and sites penalised by it would remain penalised even if their status improved.

With real-time updates, however, Penguin is more granular, affecting only spammy areas of a given site, rather than the entire thing. It also releases pages upon the next crawl of the site if they have changed for the better.

Google Begins to show more AMP results

Google will now begin to show AMP-supported results inside of the standard organic results, as well as in the top stories, which have been displayed since February.

Large non-news companies including eBay and Shopify are now beginning to adopt the technology, which aims to provide content with 4x the speed and 10x less data usage.

While there has been no confirmation of a ranking boost for using AMP, Google is showing a label next to pages that support AMP technology.

Google adds new “science Datasets” Rich Data Schema

Last month Google introduced a new schema for marking up scientific data to be used to in rich snippets within search results. The schema can be used to display the additional metadata about the scientific information, including the author, source and license.

The types of format relevant to this markup could be:

  • a table or a CSV file with some data;
  • a file in a proprietary format that contains data;
  • a collection of files that together constitute some meaningful dataset;
  • a structured object with data in some other format that you might want to load into a special tool for processing;
  • images capturing the data