TikTok has introduced the ‘Promote’ ad option to all business accounts

Similar to Facebook’s popular ‘Boost’ option, TikTok has launched its own quick advertising option called ‘Promote’.

This can help businesses to quickly place themselves in front of new audiences, grow their following and increase website visits.

The option is only available to public videos that use original or commercial sound – which means that if you’re thinking of using a trend or a sound that is copyrighted, you will not be able to promote your video.

According to TikTok, all you have to do is select the video you want to promote, chose your campaign goal, and wait for the positive results to come in. The three campaign goals you can choose from are:

  • More video views
  • More website visits
  • More followers

 The app further states:

Promote is available to help businesses reach more people and grow their community with their TikTok videos. You can now turn any organic TikTok video into an ad, and start reaching new audiences, build a following and drive traffic to your website.

Promote will also give you access to basic tracking information such as:

  • The number of views your video gained because of the promotion
  • Number of likes, comments and shares on the promoted video
  • Number of people that have visited your website through the video
  • Age and gender of the people interacting with your video

Instagram is replacing swipe-up stories links with link stickers

Instagram’s constant effort to improve Stories interaction has led the app to replace the current swipe-up link with a link sticker option.

This new option works the same way as other stories tools such as polls, locations and mentions – which means that users will now have more creative control over the way they use link stickers.

The tool is great for accounts that want to get reactions and feedback from followers, as the swipe-up link did not previously provide that.

Instagram says that this new option will give creators more creative options to drive traffic to their desired page, as the new link sticker can be placed anywhere on the story, resized and toggled to different styles.

LinkedIn is shutting down Stories

After a year of experimentation, LinkedIn has decided to retire its Stories option and move towards its next video project.

Unfortunately for the app, Stories did not gain much traction from its professional user base. Research conducted by the platform found that users want more creative tools to make engaging videos, as well as wanting their Stories content to live beyond the 24-hour time limit.

LinkedIn says:

We’ve learned a ton through Stories. Now, we’re taking those learnings to evolve the Stories format into a reimagined video experience that’s even richer and more conversational.

The app further states that they want to embrace mixed media and creative tools of Stories and integrate them more tightly with users’ professional identity.

This is highly possible after the platform’s acquisition of Jumprope, a how-to video platform.

YouTube has added video chapter listings in search

YouTube is looking to enhance its search option and help people find relevant content through the introduction of video chapters.

These video chapters divide content into small sections, each with an individual preview, depending on what each portion of the video is about. This means that users will be able to see the content of each video right on the search page.

Each section will include some written information, giving users the full context of the video. This is a great tool for SEO as creators can also add their own information based on keyword search and maximise their video discovery.

This is great as users don’t have to watch the full video to get their query answered or skip through a different section; they can just directly click to the part of the video that interests them the most.

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