Instagram is no longer a photo sharing app

Adam Mosseri, Head of Instagram, has declared that the platform is no longer a photo sharing app. In wake of the success of TikTok and YouTube, Instagram is looking to expand into the entertainment and video space.

To reach its goal, the app will be conducting experiments such as showing users recommendations for topics they’re not following and making video more immersive by offering a full-screen experience.

Although Instagram has been testing full-screen video experiences through IGTV, Reels and Stories – the opportunity to incorporate video far more widely still remains.

The primary reason why people use Instagram is to be entertained, however TikTok’s user and engagement surge indicates that people are looking at other alternatives.

To combat this and to be recognized as a general entertainment app driven by algorithms and videos, the platform is trying to tap into trends being followed by other social platforms such as TikTok.

Tweet sharing now available to Instagram stories

Twitter has provided another way for users to interact with tweets by giving all iOS users the ability to share tweets directly to Instagram stories.

When users will click on the sharing icon next to each tweet, they’ll be able to see the new ‘Instagram Stories’ option. The new option, when clicked, will add the tweet into a blank Instagram camera frame where you’ll be able to edit your story according to your preferences.

The tweets will not be tappable as Instagram doesn’t provide off platform links in stories, which means they can’t drive traffic back to the tweet. However, this is still a great update as it may be an indication of a future full-integration between Twitter and Instagram.

Previously, tweets have been shared on Instagram through screenshots. The update has been implemented to tackle this common method of redistributing tweets and to help boost interest in the platform.

TikTok reminds brands to make TikToks not ads

To encourage brands to embrace the flexibility of the platform, TikTok reminds them not to make ads, but to make TikToks to make the most of their marketing activities.

The app explains that while the internet platforms have evolved, ad formats have stayed the same and due to the similarity in the ad formats, users tend to skip them.

However, with TikToks, brands can create valuable, engaging and raw content that resonates with their audience. Ads like this invite the audience to participate and build on the story rather than simply receiving the story and moving on.

In fact, users may start to participate in campaigns, build alongside them and create their own TikToks for brands and products they love – which is the goal of the platform.

Katie Puris, TikTok Global Business Marketing head explains that people often say that they didn’t even realize that a particular TikTok was an ad.

“The work is so good, it fits right in and it’s celebrated… just like a TikTok.”

According to TikTok, the more unfiltered and real the content is, the better it performs. On other platforms brands really need to invest in the content and have videographers, photographers, and models – on TikTok, they don’t.

Instagram tests image and video uploads from desktop

Previously, Instagram only allowed business accounts to publish posts from desktop via Facebook’s Creator Studio app. The platform is now allowing a small group of users to publish feed posts directly from its desktop version.

With the addition of the “+” icon to the top bar of the desktop version of the app, users can upload images or videos directly from their PC storage. They will also be able to customise their feed posts by using the standard in-app editing tools and filters not included in the Creator Studio app.

The new update makes it easier for businesses and social media managers to manage their content because they can now upload edited images and illustrations in a straight-forward process.

Instagram says:

“We know that many people access Instagram from their computer. To improve that experience, we’re now testing the ability to create a feed post on Instagram with their desktop browser.”

The platform further explains that this update will enable more people to use the app and will provide a more centralised approach for social media managers.

If you want to find out how TikTok and other social media apps can help your brand reach its desired target audience and increase sales, get in touch with our expert team or check out our blog for all the latest social media and SEO updates.