TikTok is Testing a New Business Registration Option
TikTok is planning to expand its eCommerce capabilities with a new business registration option that will allow brands to list their business categories on their profiles. The feature will give the app another way of collecting data on business users and categorising the business pages into different segments.
This is great for eCommerce listings as there are more chances of being shown to relevant users who will be able to see what the brand does, making it easier to drive purchase actions from their TikTok page.
Overall, by adding this category element, businesses can add an extra level of authority to their in-app presence, while at the same time better communicating their offerings.
Snapchat Launches Multi-Format Ad Placements
Snapchat has launched a new ‘Multiple Formats’ delivery option which will enable marketers to incorporate multiple video ad formats such as Snap Ads, Story Ads, Collection Ads, and Commercials within a single ad set.
The app explains:
Multi-Format delivery will offer brands buying on Snap the opportunity to purchase multiple advertising formats in one cohesive ad set, optimizing towards clients central goal or objective.
This new multi-format ad placement will enable Snapchat’s automated placement tools to help maximise ad response and streamline the management of campaigns by keeping creative elements in one single ad set.
This would allow brand awareness campaigns to achieve better results by allowing for a broader placement and capacity for exposure.
Twitter CEO Stands Down
Twitter’s co-founder and CEO, Jack Dorsey, has resigned from their position at the app. It is believed that the decision has come as a result of the rising pressure from activist investor group Elliott Management Corp. as they acquired over $1 billion in Twitter shares to gain more power on the board.
The group had previously called for Dorsey’s removal due to questions over his leadership as they believe he was failing to capitalise on the app’s potential. The main concerns were his dual commitments as being both the CEO of Twitter and Square.
He has been succeeded by CTO Parag Agrawal, who has been with Twitter for more than 10 years. This change could potentially swing Twitter in a new direction with the possibility of the app abandoning some projects while focusing on others in line with pre-established targets.
Instagram Launches Live Test of Longer Videos in Stories
Instagram has officially launched a live test of 60-second videos in Stories which means that longer clips will no longer be split into 15-second sections and played across various Stories.
The app states:
The ability to create longer Stories posts comes highly requested by our community. We’re excited to be testing 60-second Stories so that people can create and view Stories with fewer interruptions.
The option aims to provide more creative freedom to users by further integrating the app’s various video options to streamline its creative tools and functions.
This will be another great step towards the app’s aim to gradually merge and open to full-screen feed of stories and reels to maximise user engagement, just like TikTok.
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by Hira Nasir