Twitter launces ‘Fleets’ for its users
Twitter is the latest social media app to announce a story-like feature, called ‘Fleets’, to all its users. Found at the top of your news feed, users can now share content that will disappear after 24 hours.
Twitter believe that Fleets will provide a way for users to share their more topical, fast-paced thoughts temporarily without the fear of them being public or permanent.
It goes on to say: ‘Now, more than ever, we think it’s critical to provide people another way to share what’s on their mind; without feeling self-conscious about it lasting on the record, and without the pressure of public replies. Those Tweets that never got past “Drafts” can finally see the light!’
Twitter gives you the option to:
- Text fleets – just like stories, you can put a text on a coloured background (range of colour options available for both)
- Share tweets – share individual tweets, which also appear on coloured background
- Share video or photo – share an old or new photo or video
There are no special affects or AR tools available at the moment, however, Twitter is working on bringing live broadcasting, stickers and collaborative Fleets to the platform.
Instagram expands the ‘Guides’ content option to all users
Instagram is giving users a new way to share themed content on their profiles. In addition to the already existing ‘Posts’, ‘Mentions’ and ‘IGTV’ tabs, users will now be able to add a new ‘Guide’ tab to their profiles.
The new tab has a Pinterest-like feel as it will display a collection of themed posts linked together with a short text description under each post.
There is also an option for brands to add Product Guides to their Instagram Shop. Additionally, the option to share Guides via Instagram Stories will provide users another way to promote their collections.
How can you add a Guide to your profile?
- Tap the ‘+’ icon at the top right of your profile
- Select ‘Guide’ from the ‘Create’ menu
- Select the type of guide you want to create: Places, Products or Posts
- Select the posts you want to add to your Guide and add them to your collection
- Add a title and description and change the cover image if you wish
Snapchat acquires music app ‘Voisey’
There is no denying that Snapchat knows how to lead the way on key trends. In fact, the company has acquired a new app ‘Voisey’ which can make almost anyone sound like a professional musician.
Voisey enables users to create their own short music tracks using a range of vocal effects tools to enhance their sound. Described as ‘TikTok for music creation’, the app’s interface looks a lot like TikTok. Users can upload their own beats or record vocal tracks over the already existing backing track options.
Snapchat hasn’t yet revealed what they are planning to do with the app, however, Voisey’s popularity among the younger audiences might see Snap add its features into the main app.
The brand fit makes a lot of sense as both the apps have a young audience, however, the future will tell us what exactly Snapchat will be doing with the new app.
If you’re interested in finding out how social media can boost your brand, get in touch with us today.
by Hira Nasir
