We’ve all been really excited to welcome two brand new starters in Emily and Charlie! Both join team Fusion from university and will play key roles in our Paid Media team following some amazing client wins in the past few months.
I sat down with our newest recruits to learn where they’ve come from, where they’re headed, and what kind of playlists we can look forward to when we’re back in the office!
Welcome to the team, both! We’re all delighted to have you here. What are you most looking forward to about the role?
EF: Thank you! This is my first role in digital marketing so I’m eager to get stuck into all things digital and learn from everyone working at Fusion.
CT: Thank you, delighted to be a part of the team! I think I’m most looking forward to putting skills into action within campaigns and developing within the role as a whole.
So tell me, why marketing?
EF: While studying Media Psychology, I found it really interesting researching the psychological effects of marketing and how theories can be used to support decisions companies make on social media. This learning and passion has motivated me to pursue a career in marketing. I like how fast-paced digital marketing is in terms of how it is consistently adapting, there is always something new to learn and challenge yourself with.
CT: I have always been drawn to marketing and advertising through growing up, be it through traditional platforms within print through Esquire or GQ, to more digitally driven methods today. I find myself curious as to understanding people and looking to form meaningful connections within marketing as a result. This ultimately led me to move into marketing from a more fashion-based role.
What attracted you to Fusion in the first place?
EF: The size of the team, as well as the clear culture within the agency, attracted me to apply for the role. I also love that there’s a strong percentage of women working at Fusion, especially in management positions, because it motivates me that I could reach a similar level in the future.
CT: The opportunity to learn and develop skills within a small team across a diverse base of clients was a huge part of what attracted me to the role.
How have you found it starting a new role during lockdown?
EF: It has been a bit strange only meeting people through a screen, but everyone has been lovely and welcoming which makes it so much easier. Not having to commute is kind of amazing though!
CT: Everyone has been incredibly welcoming and helpful, with a real focus on making the induction and learning as simple as possible – which has certainly made the process of starting during lockdown a positive one.
Right, let’s get to know the real you…
Favourite marketing campaign?
EF: I like Spotify’s campaigns surrounding Spotify Wrapped which show interesting stats about people’s listening activity over the previous year. They have a great mix of personalisation and humour, focusing on viral world events as well as specific examples, like showing that someone played the song “Sorry” 42 times on Valentine’s Day.
CT: Recently, Aime Leon Dore’s Autumn/Winter 2020 ‘The People’s Borough’ campaign.
App you couldn’t live without?
CT: Nike Run Club!
We put you in charge of the Sonos – what are your top 3 picks?
EF: Live Well – Palace, Yours to Keep – Jordan Mackampa, Silver Springs – Fleetwood Mac
CT: Heroes – David Bowie, Vapor Trail – Ride, California Soul – Marlena Shaw
EF: Any makeup brand, I like the theatrical makeup Give Face Cosmetics promote.
CT: British Fashion Council.
EF: Ex Machina (or if I’m being honest, Moulin Rouge).
CT: North by Northwest, or Lost in Translation.
Death row meal?
EF: Roast dinner followed by chocolate fudge cake.
CT: Cacio e Pepe pasta.
Interesting fact about you?
EF: I walked the red carpet at Leicester Square for the Bridget Jones’ Baby premiere.
CT: I used to live in Paris.
If you weren’t in marketing?
EF: I think maybe researching the psychology behind social media, I find fandoms particularly interesting.
CT: If anything’s on the cards, probably a painter, or a Jazz drummer.
by Sam Holmes