We believe in machine assistance, combining the best humans with the best technology to offer the greatest strategic solutions for our clients.

For this reason, Leeds is home to our very own research and development team who get a kick out of rolling up their sleeves to solve a problem. We’re keen believers in using AI and software to reach better decisions, quicker. Our specialists strive to drive efficiency and increase visibility through tools and software. If it doesn’t exist, we’ll build it ourselves.

For our commitment to innovation, we’ve picked up a bag of award nominations along the way.




Natural Edge is our proprietary SEO share of voice (SOV) tool that empowers brands to identify their market share in the most important conversations. It was built to help brands gain greater visibility in local search by giving a UK-wide overview of your local performance, showing your position for any search term in any location.

Taking any keyword from any sector, Natural Edge enables you to unlock the full potential of your local SEO strategy.

Historically, SEO tools have been fairly constrained. They may have shown your ranking for a particular keyword, but wouldn’t identify how it related to traffic. They might have benchmarked your main competitors, but would overlook the brands you’re vying with for volume. Whilst many tools look at keywords, they’d never even begin to think about context.

We’ve developed our own platform to plug those gaps – and give our clients a natural edge when developing and benchmarking their SEO, content and link building activity.







Natural Edge compares your rankings with your competitors. Our proprietary algorithms determine the relationship between rankings and traffic, and identify what could drive the greatest possible traffic to your site


  • Discover your real competition –  benchmark your site against all sites ranking on the first page for your target keywords. There will be many brands you’re competing against for the limelight, and we guarantee that there’ll be some you won’t have considered previously.


  • Identify the drivers of competitor visibility – Some sites rank for dozens of long-tail keywords. Others just rank for a handful of high-volume phrases. Natural Edge shows how your competitors established their market share, revealing what search opportunities they identified and how they benefited from them.


  • Fine-tune your organic strategy –  shed a new light on your industry. Knowing competitor backlinks – and where your rivals are gaining an extra foot in the door – opens new opportunities for partnerships, whilst discovering the best keywords to target ensures that your brand is always heading in the right direction.


  • Multiple market coverage – Many brands compete in multiple markets with numerous rivals from various fields. Natural Edge provides unlimited reports for every competitive industry, and identifies what keywords generate local/map results, enabling you to adapt your strategy to gain much greater visibility in local search and a significant advantage over nearby competitors.


  • DIY KPI – Natural Edge’s market share and estimated clicks metrics provide clear measures of brand growth over time. Now, it’s easier than ever to report on the performance you’re delivering.
The fusion Lab



For a limited time, we’re offering this insight to brands for free. By requesting your bespoke report, you’ll learn who your real competitors are in different local markets throughout the UK, and what you can do to climb ahead of them.

We’ll also show how this can then be fed into your wider organic and paid search strategies to ensure you’re really getting the most from your local markets.


If you'd like to see Natural Edge in action, just get in touch for your very own report. We'd love to roll up our sleeves and help out with any challenges you're facing. One of the team will be in touch to discuss exactly what it is you're trying to crack.