OVERVIEW
Leading fuel card provider Fuel Card Services approached Fusion Unlimited for help improving organic visibility amidst uncertainty around market conditions. With shifts in the European gas and oil markets and supply chain disruption in the UK, businesses from a range of sectors needed help reducing the cost of their fuel bills.
As one of the leading fuel card providers in the UK, Fuel Card Services was best positioned to help deliver these cost savings. A fresh partnership with Fusion Unlimited allowed these two Leeds-based businesses to deploy an organic SEO strategy that would see the Fuel Card Services site drastically revamped at speed in order to maximise organic visibility.
OUR SOLUTION
The core demographic for this new campaign initiative was UK fleet businesses, and UK businesses with company cars that frequently utilised business mileage. Key sectors included haulage, manufacturing, construction and transport.
Our strategy was an end-to-end campaign of SEO activity covering:
- Technical SEO
- Onsite content optimisation
- Informational content auditing, optimisation, and writing
- Link building & Digital PR
“We initially appointed Fusion to handle our onsite content and this soon extended to looking after our full organic strategy across content, technical SEO and website UX recommendations.
I’ve been really impressed with how quickly Fusion got to grips with our market and products, and the results we’ve seen both in terms of visibility and enquiries have been excellent.”
Tim Matthews, HEAD OF MARKETING
RESULTS
We were able to deliver the following activity throughout 2022, resulting in the achievements below:
- Over 70 keyword-targeted content pieces created in 2022.
- Two technical site audits conducted and actioned to improve page speed, site health, and crawler accessibility.
- PR support delivered to put Fuel Card Services in front of publishers amidst soaring market growth.
