This year’s International Women’s Day theme, Inspire Inclusion, resonates deeply with our team, especially considering the incredible women who drive our agency forward. Here at Fusion, we’re proud to boast a team where 69% of our talented individuals are women, with strong female representation within our senior management team.
Today, we’re thrilled to celebrate these inspiring leaders. We’ll be diving into conversations with Katie Harling (KH), our Joint Managing Director, Jen Mottram (JM), our Paid Director, and Lauren Wray (LW), our Account Director. Through their stories and insights, we’ll explore what inclusion truly means in the workplace, the challenges and triumphs of navigating leadership in a dynamic industry, and the invaluable advice they have for the next generation of female leaders.
International Women’s Day’s theme this year is ‘Inspire Inclusion’, what does inclusion mean to you in the context of the workplace?
KH: This year’s theme is important to me. We have worked hard on Fusion’s culture in the hope that everyone who is part of the team enjoys coming to work, feels comfortable in the environment, and feels confident in their abilities. We remain committed to ensuring that Fusion is a workplace where the whole team feels they belong and know that what they do matters. #Fusion4Life
JM: It really ties to the culture of a workplace and makes sure everyone has a feeling of comfort. Comfort to be themselves, comfort to approach people with issues and the comfort to be able to work in a way that most suits them.
LW: Within the workplace, inspiring inclusion means creating environments whereby women are fully integrated into culture and decision-making processes, ensuring they feel valued and respected and, therefore, can thrive and contribute meaningfully.
What are some challenges you’ve faced navigating leadership in the industry? How did you overcome them?
KH: I have worked through some quite poignant social changes during my working career, so have the ability to reflect on a climate when my career started, compared to today. There have certainly been positive milestones, but I’m aware there is still more to be done, which is why days like this are so important.
I feel fortunate that my journey navigating leadership was with Fusion. I worked in an environment where there was a sense of belonging which I felt empowered me. I did however come across external occasions where I felt I was being judged based on my gender, so I would turn these situations into personal challenges for me and ensure that by the time the meeting was done, said people would hopefully reflect on themselves.
JM: Luckily, I’ve not faced many blockers to progress to the position I’m in now and in part, that is due to working at an agency that is leading the way for gender equality. I realise when attending industry events how rare this is, and, as someone who was shy in my youth, I think gaining the confidence to voice opinions/thoughts in situations like this has really been helped by working in an open, encouraging environment.
LW: Stereotyping and gender bias is something I and many women I know have had to deal with, when faced with this it is important to speak up and challenge it so that progress can be made towards creating a more equitable and supportive environment for everyone.
Who are your female role models, and what qualities do you admire most in them?
KH: We all have bad days, and it’s on those days I always think ‘be more…’ And there are 3 people who are my go-to. Luckily from a personal perspective, I can say:
- Julia Blake. Her business acumen, determination and focus are exactly why she is absolutely nailing it in business! Be more Julia, Katie!
- Jane Slimming. The agency, brand and team she has built are nothing but admirable! Be more Jane, Katie!
Then there is Jo Malone. She left school early, dyslexic, estranged from her family, built a global brand, fought cancer, and built another global brand. Nothing but inspirational.
JM: Would it be cheesy to name my fellow blog interviewees? They both inspire and support me every day.
LW: My friends are and will always be my role models, it is important to surround yourself with strong supportive women who you can learn and grow with.
What advice would you give to younger women looking to break into leadership positions in our industry?
KH: Believe in the journey you’ve had so far and have confidence in your future ability – then go for it! If you go first and try, two things can happen:
1). You succeed!
2). You stumble but pick yourself up, learn and go again.
Either way, you will always be ahead of the next person behind you, so go first!
JM: Reach for what you want and take ownership of everything you do. Most of all don’t be afraid to unashamedly be yourself. Start gradually, if you think something at work should be your responsibility, give it a try.
LW: Be your own advocate, express what your career goals are and seek opportunities that align with your aspirations.
Looking ahead, what are some goals we can set as an agency to further champion diversity and inclusion?
KH: Have more open discussions on related topics that are important to the team to continue to encourage open communication and invite external people to come in and present on key related topics to have a wider view.
JM: We are a diverse team we just need to talk about it more to ensure it stays that way in the future. Possibly by holding open sessions internally in order to always adapt and discuss how diversity and inclusion can change.
LW: Look to hold regular open sessions whereby everyone is welcome to share challenges, thoughts and ideas on how we can further foster and promote an inclusive workplace where everyone feels valued.
by Jack Bell
