Fusion Unlimited is thrilled to announce the welcoming of 3 new members to join our Board of Directors. Although they’re new to the role, they’re no stranger to life at Fusion with a combined 48 years of experience at the agency between them. We’ve caught up with Kyle, Katie and Craig to find out more about their plans for the agency moving forward.
WHAT’S UNIQUE ABOUT FUSION?
The UK’s digital marketing agency space is highly competitive and saturated, with thousands of agencies competing for client contracts. Conglomerates and multinationals often have an edge, but our Leeds-based digital marketing agency Fusion Unlimited has worked hard over the last 24 years to prove that independent agencies can still lead and shape the market.
Now, with a client portfolio including household brands such as Halfords, the NatWest Banking Group and The University of Leeds, the agency has been named a Google Premier Partner for the 6th year running – placing Fusion in the top 3% of digital agencies in the UK.
What, though, is our secret to standing out as an independent agency? Being mindful that people are at the heart of the business. That’s why Fusion is announcing a company restructure to remain competitive and future-proof the business.
FROM ENTRY-LEVEL STAFF TO MANAGING DIRECTORS
The first strategic change will see three long-standing members of our team join the Board of Directors.
Kyle Brogan and Katie Harling will be stepping up as Joint Managing Directors, whilst Craig Broadbent will become the agency’s first Operations Director. Kyle and Katie joined the agency over 14 and 19 years ago respectively as placement students, with Craig joining in 2007.
The trio will continue working with the current Managing Director, Mark Curtis, who will be taking on a new role as Managing Partner.
Kyle Brogan said, “Katie, Craig and I are so excited about our new roles. We’ve seen Fusion grow and adapt to an ever-changing industry and we’re thrilled to be leading its next chapter.”
Katie Harling reflects, “To think that when I accepted my first job out of University at Fusion, that I’d still be here 19 years on and now Joint Managing Director, is a testament to what an amazing place it is to work!”
The new senior leadership trio recognise employee retention as a key driver of success for the business, and are committed to making Fusion a great place to work and a business that amplifies the careers of junior staff.
EMBRACING CULTURAL CHANGE
As a legacy agency with 25 years’ worth of rich culture, it’s essential to Fusion that our agency remains dynamic and equipped to navigate the nuances of modern working life. That’s why Katie, Kyle and Craig are introducing the following cultural objectives:
- Implement sustainable practices
In Craig’s words, “We want to continue and super charge the work we’ve started on sustainability across the agency; employing third parties to review and scrutinise our current business practices and put measures in place to hit our sustainability goals.”
- Maintaining diversity
Fusion has a track record of recruiting employees from around the globe, and its growth practices will continue to be mindful of diversity and inclusion; ensuring equal opportunities for all within the hiring process. If you’re interested in joining the team, check out our current job vacancies.
- Ways of working
Finally, the business aims to define a culture that is fresh and adapts to the changing world we find ourselves in; including embracing hybrid and flexible working patterns, as well maintaining an open and safe working environment for those that wish to head into the office.
THE FUTURE IS BRIGHT AT FUSION
Kyle says, “We don’t just want to ‘get back to the way things were’, we want to define a new culture that works primarily for our people; enabling them to be productive and happy – as we continue to compete against the industry giants and prove that independent agencies with the right expertise, people, and values can remain at the forefront of industry knowledge.”
Mark Curtis founded Fusion Unlimited when the digital marketing landscape was almost unrecognisable compared to how it looks today. After almost 25 years at the helm, Mark is taking a slight step back from the day-to-day running of Fusion, but he will remain firmly involved in the business that he founded back in 1997.
To stay up to date with the latest cultural developments, sustainable initiatives, and market insights – check out our latest blog posts.
by Emily Flude
