On 25th May 2022 Google announced the release of a new broad core algorithm update:
As with recent updates the stated rollout period is set to be around 1-2 weeks, meaning a likely date of completion at some time during w/c 6th June.
As the name suggests, broad core algorithm updates are designed to be a general “refresh” of Google’s algorithmic ranking processes and are not intended to target any particular website niches or areas of organic search. Websites can see a change in ranking performance as a result of updates, both positive and negative, but it’s also possible to see a negligible impact.
Within the Search Central blog on the most recent update, Google’s Danny Sullivan wrote:
Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. There’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess content overall. These changes may cause some pages that were previously under-rewarded to do better.https://developers.google.com/search/blog/2022/05/may-2022-core-update
Websites may be positively or negatively impacted by an update, but regardless of this the official advice remains the same. In summary, there’s nothing specific that webmasters need to do in response, and the focus should remain on creating “quality content”. In Google’s own words:
Pages that drop after a core update don’t have anything wrong to fix. This said, we understand those who do less well after a core update change may still feel they need to do something. We suggest focusing on ensuring you’re offering the best content you can. That’s what our algorithms seek to reward.
With the last core algorithm refresh released in late November 2021, and updates appearing to be pushed out on a rough 6 monthly schedule, it’s highly likely that another similar update will take place in late 2022.
If you found this update useful, check out our latest blog posts for the latest news, and if you’re interested in finding out more about what we can do for your brand, get in touch with the team today.
by Joshua Carter