Facebook Announces New Corporate Title

Facebook’s rebranding, Meta logo
Image from Wikipedia

Facebook’s overarching company will now be called ‘Meta’ – the rebranding decision has been made to reflect the company’s emerging focus on the next generation of digital connections.

To clarify, all the social networking apps names will stay the same, they will just sit under this new banner that aims to bring innovative change. Meta’s operational system will be divided into two segments:

  • Family of Apps: this will include all apps owned by Facebook, such as Instagram, WhatsApp, and Messenger.
  • Reality Labs: this will cover evolving technology such as VR and AR.

This rebranding means that users won’t need a Facebook account to use other apps and services. It seems to be a well-weighted decision since the Facebook brand has been receiving a lot of backlash recently.

The platform explains:

The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together – and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.

TikTok Launches ‘Small Wins’

Are you a small business owner reluctant to create a TikTok account? Well, TikTok has launched ‘Small Wins’ to encourage SMEs to try out the platform.

The initiative contains a series of videos featuring small business owners that have incorporated the platform into their marketing strategy and gained immense success from it, as well as sharing creative tips that others can replicate. Overall, the aim is to highlight how valuable TikTok can be for the growth of small businesses.

The social media giants explains:

Through a series of videos featuring small businesses from across the globe, Small Wins aims to highlight TikTok’s value to small businesses, educate them on how to use TikTok to grow, and demonstrate how small businesses are turning “small wins” into big success on the platform. From the bakery owner who turned 3,000 followers into two million, to the candlemaker who went viral without even trying, small businesses of all kinds are showing that on TikTok, small does win.

Click here to learn more about the initiative and how you can make the most of TikTok.

You Can Now Subscribe to Revue Newsletter Directly from Tweets

Previously, creators could only promote their Revue newsletter by adding a ‘Subscribe’ button on their profile. Now, they’ve been given the option to share their newsletter with Twitter users by linking to it in a Tweet.

This decision will provide more monetization options to creators, as they’ll be able to raise awareness about their newsletter and encourage users to subscribe to it directly from a Tweet, instead of guiding them to their profile. 

Revue explains:

We already made it possible for followers to subscribe to your newsletter directly from your Twitter profile. And now they can from Tweets as well, some with just one click.

The great news is that this option isn’t only available to creators. Other Twitter users will also be able to promote their favourite creator’s newsletter by just linking to it in their Tweet. 

Instagram Adds More Tools to Maximise Content Partnerships

Instagram is testing new tools to give creators more monetization options and to maximise their earnings through branded content partnerships.

The test involves a new feature that will help creators get discovered by brands and track communications and sponsored content opportunities. Creators just have to choose the brands they’d like to partner with, and they will be shown in the priority list when brands will be looking for creators to work with.

The second part of the test involves a dedicated ‘Partnership’ messaging folder, found at the top of the creators DMs section. This will allow both brands and creators to easily track and manage their conversations, which can often be missed.

Instagram explains:

Brands can now use data and unique filters to discover and select the best creators for their campaigns. Then they can organise shortlists to easily manage multiple campaigns. 

To avoid scams, all message requests will be filtered through Facebook’s Brand Collabs Manager, meaning only brands that have met the Partner Monetization policies will be able to contact creators. So, if you’re interested in collaborating with influencers, Instagram has just made the process easier for you.

To learn more about how social media can help you take your business to the next level, get in touch with our expert team. Feel free to also check out our blog for all the latest news and updates within the digital marketing space.