We are proud to announce the latest addition to Fusion’s client portfolio; the market leader in the UK’s drainage sector – Lanes Group plc. We will be working with Lanes to provide full-scope search marketing (including both SEO and paid), and managing a site migration and relaunch.
Work on the Lanes account has been ongoing now since May, and with a few months under our belt we thought now was the perfect time to touch base with the team at Lanes to get some intel on what brought them to Fusion and how they have found the partnership so far.
In 100 words or less, why Fusion Unlimited?
Having identified the need for a new website and digital marketing activities, we undertook a thorough procurement process with Proposal, Reference, Presentation, and Site Visit stages.
Of the 13 proposals submitted, we narrowed down to eight to present. We then evaluated using a pre-determined Scoring Evaluation Matrix and undertook Site Visits with the two highest scoring agencies.
Fusion was the ‘race leader’ from the presentation stage and ultimately came out on top. All six of our key stakeholders were impressed with what was proposed, and more importantly, felt comfortable with and believed in the team.
Are there any ‘stand-out’ elements to the way things are done at Fusion Unlimited?
One of the things we like most about Fusion is its Best Practice approach. The logic behind what it does is simple and effective. The team has already efficiently tailored our Paid spend to suit the market and our requirement, more so than our other agency ever did. All activity is data driven. We have just signed off two trials which have been suggested, helping us to stay ahead.
And how is performance looking so far?
In terms of digital marketing (Paid, SEO and Development), we have already seen improvement in performance across all workings and some of the improvements have been easy wins. Our current website has some issues prior to the partnership with Fusion, hence why we’re creating a new one; so Fusion haven’t had it easy. There is always so much going on. They are always pushing forward. We have seen that already.
How are you finding the communication from the Fusion team, are you happy with the contact you are getting?
Communication is excellent. We receive weekly updates at least, normally getting ad hoc updates in addition. We then get monthly reports, combining our specification with Best Practice. We’ve also just had a meeting in person with the full team – everyone working on the Lanes account. Which was great. One of the things we liked the sounds of early on, was being able to speak to all of the team members direct. We were used to just speaking to our Account Manager with our old agency. Who would funnel information. Speaking to each person individually, who has their own responsibilities and working, is so much more effective.
What’s in store?
The partnership with Lanes’ is off to a great start and we’re looking forward to continuing our work to support their business goals as we move towards the end of 2023 and onward. With some big changes coming up, the next year is going to have a lot in store and there are some exciting changes fast approaching that you’ll want to keep your eyes peeled for.
Watch this space!
by Elena Brooke
