Overview
Bewonder* is one of the UK’s largest award-winning retail marketing agencies.
We teamed up with Bewonder* to deliver best in class media planning & buying, designed to drive local footfall to over 60 shopping centres throughout the UK. In today’s unpredictable retail environment, the challenge to increase footfall in-store has never been greater, requiring resilient and innovative solutions.
SOLUTION
Using a combination of cutting edge mapping software, local consumer behaviour research and close relationships with the UK’s largest suppliers of geo-located media, we created bespoke campaigns for each of the 60 individual retail destinations.
From twinkling buses to targeted display, our approach covers digital, outdoor, radio and print, adapting to key seasonal variables, centre events, promotions and footfall performance.
A LOCAL EXAMPLE FOR THE GLADES, BROMLEY
‘You, Me and the Sea’ was the chosen campaign for The Glades Shopping Centre in Bromley. They were seeking an effective and high impact media campaign to encourage awareness and increase footfall.
We used sophisticated mapping technology to tap into Bromley’s local audience to discover what media would cover the population succinctly. We then devised an extensive plan made up of mixed media formats such as high impact OOH sites located around the city, local press and digital display ads to cover all bases.
RESULTS
Following the implementation of our media recommendations, The Glades saw huge success with the ‘You, Me & the Sea’ campaign, achieving:
- 7.3% Total Centre Sales Increase YoY
- 5.8% Footfall Increase
- Shortlisted for coveted Purple Apple Award
- 3.8M Total Campaign Reach
