OVERVIEW
Couture Living launched in early 2019, bringing to market luxury, handcrafted curtains from the renowned fabric district of Dewsbury.
We were assigned to take the brand to market from a standing start, overseeing their full digital strategy including PPC, SEO, content, social media, programmatic and affiliates.
Our goal was to drive sales through paid media whilst creating a new and loyal community on social media through engaging content and developing relationships with influencers. Our organic strategy gained first page visibility terms for brand and key non-brand keywords thereby continuing to launch and nurture the brand in a highly competitive market.
OUR SOLUTION
We devised and structured the account from scratch, implementing a tactical strategy to allow for the brand’s high price point and consideration.
Our strategy included Google, Pinterest and Paid Social, with an effective retargeting strategy in place to capture our audience.
A key part of our strategy was to implement a social strategy spanning Facebook, Twitter, Instagram and Pinterest. As a new brand in the marketplace, we needed to create a tone of voice and personality, whilst building brand awareness that aligned with values.
Our influencer strategy had additional benefits in helping to support our ongoing SEO strategy. Influencer activity saw a series of site partnerships and guest blogs featuring Couture Living’s bespoke curtains. Positive interactions dominated the SERPs for branded searches, building site authority through representation and link acquisition.
THE RESULTS
Significant growth across paid channels allowed the client to reinvest in the account and allow for a truly channel-agnostic approach.
- 178% YoY increase in conversions through PPC
- 124% YoY increase in Instagram engagements
- 521% YoY increase in Twitter impressions
- 84% increase in Facebook engagements
