OVERVIEW
Edinburgh Airport is the UK’s 6th busiest airport, with more than 11,000,000 passengers per year.
Understanding the opportunity to expand existing, and create new revenue streams is part of the airport’s day-to-day operations.
Edinburgh Airport was looking to launch in the affiliate space as a brand new revenue channel and wanted a dedicated partner to build and launch from scratch a successful affiliate programme.
We were brought on board for the launch of the new scheme.
Our Solution
Our affiliate team devised and implemented a launch strategy to engage with current strategic affiliate partnerships to ensure that performance was delivered from day one.
Exclusive offers and deals were sourced from the Edinburgh Airport marketing team to secure prominent exposure on publisher sites as well as attracting new customers from the channel as quickly as possible.
In line with this, the team also reached out to sector-specific content publishers to deliver a programme that had a breadth of affiliate types delivering incremental sales revenue.
As a final piece of the puzzle, a strict feedback system was put in place to report on performance to ensure that all stakeholders were confident that value was maximised from the channel.
Fusion unlimited have proven to be a key partner of ours during the launch of the programme and throughout the extended growth phase of the activity. Their proactive approach in understanding our market and matching up with strong affiliate partnerships is testament to the success we’ve seen from their management to date. After a period of speaking with a number agencies it soon became clear that fusion understood that the most important thing for us were quick and proven results”
Alec Hodgson, Head of Digital - Edinburgh International Airport
The Results
- 700% growth in year on year revenue
- 250% growth in year on year clicks
- 200 publishers now recruited to the programme
