OVERVIEW

Esme Loans, part of the RBS group, was set up in 2017 with the mission of becoming a key player in the B2B loans market.

They tasked us to deliver an overhaul of their SEO strategy, which was seeing few non-branded visits to the site and a distinct lack of first-page visibility.

As a quick-growing disruptor brand, Esme needed a content strategy that connected and engaged with business owners and targeted queries they’d be interested in.

OUR SOLUTION

During the COVID-19 pandemic, a key goal was to connect Esme with their business owner customer-base and provide them with a range of practical, actionable insights that could help them weather the storm.

We’ve supported this goal by building out specialist content that’s tailored toward business owners’ needs; covering a range of topics from marketing guides to employee wellbeing tips.

With a tactful approach that was sensitive to current issues, we delivered a range of useful and reassuring coronavirus content which sought to keep business owners in the loop throughout the pandemic.

THE RESULTS

The KPIs of our strategy were:

  • Increase volume of onsite content
  • Identify topical keywords with strong search volume
  • Drive relevant traffic from new SERP visibility for blog posts
  • Ensure Google quality concepts like EAT are adhered to, helping the site rank for a wider pool of high volume keywords

This resulted in

  • 850% increase in non brand clicks
  • Over 35,000 blog visits in year one

Our work was nominated for Best Use of Search – B2B (SEO) in the 2021 European Search Awards.

Get In Touch

Whether you're a start-up and need an end-to-end digital strategy or you just want an experienced pair of hands on your existing strategy, we're here to help. Get in touch today and one of the team will get right back to you.