OVERVIEW
Healthy Stuff is a group of brands disrupting the health and wellbeing sector. Servicing almost 50 countries, they offer a range of allergy and intolerance testing products and services online, as well as distributing through third-party retailers and partners.
In 2018, we began working with Healthy Stuff on their paid search strategy to help accelerate the next stage of their growth journey.
OUR SOLUTION
With a complex business model comprising multiple sub-brands and 20 websites, achieving the various ROAS targets set for each account was a key pillar of our strategy. To achieve this, we began by restructuring every account to ensure they were adhering to Google’s best practice guidelines. We then applied smart bidding strategies so that each campaign was working hard to achieve our ambitious targets.
Applying the maximise conversion value with target ROAS strategy across the campaigns ensured the campaigns we optimised to get the best return they can whilst still coming in within our ROAS targets.
“They get our business and listen to our feedback. They’re not afraid to challenge and ask questions to help us on our journey – we’ve never had this with any other agency. They are a credit to the industry.”
Jason Wootton, MANAGING DIRECTOR
RESULTS
We also worked closely with the client to develop a testing plan designed to improve conversion rates. Here, we tested several different landing pages, ad messaging and keyword match types to identify which resonated best with the user. These learnings allowed us to increase conversion rates across the board, whilst achieving the ROAS targets as well as a record-breaking revenue to boot.
