Today at fusion the PPC team is excited about something which will make our lives that little bit easier – the new AdWords editor update.
What makes this update extra special is one of the 9 new features; the integration of AdWords labels with editor, something we have been hankering after for years since their introduction.
Labels can be applied to ads, keywords, ad groups and campaigns, and have a number of uses. Tagging up similar themes can make bulk edits easier, be used as automation criteria and help with data analysis. But their manual application has hampered this feature reaching its true potential.
So what are you waiting for, upgrade now!
Other features integrated into the new editor upgrade include:
Upgraded URLs
Call-only Ads
New filtering methods and improved search
Mobile App Targeting
Etc.
For the full list see AdWords Editor Help
by Jen Mottram
