Follow topics on Twitter instead of people
Twitter is adding a new feature to the app called ‘Topics’. Twitter has said this feature will help and encourage users to find a larger selection of content across a range of subjects, alongside their usual timeline.
The Topics tab will allow users to follow tweets about subjects such as sport or politics, rather than associated accounts. There will be 300 topics which users can follow from entertainment and gaming to fashion and beauty.
Twitter recently explained the new update: “On your Home timeline and in search results, you’ll see prompts to follow topics. Tap the Follow button in the prompt and we’ll personalise your Twitter experience based on your interest in this topic.
“We may also match you with other topics that we think you are interested in based on your profile and activity, such as the Tweets you view or like.”
Twitter said their new update will help users find more content they are interested in as “the main reason that people join Twitter is to keep up on the things that they’re interested in.”
Topics will launch on the Twitter app on November 13.
Facebook expands publisher tools for brands
Facebook has announced that their publisher tools will be expanding including a feature where brands can easily find content creators to partner with. Initially, the tool was for a limited number of pages, but Facebook is expanding access to the feature.
Facebook explained: “To help advertisers find creators for branded content partnerships, we introduced Brand Collabs Manager. Creators in over 40 countries can now apply for access to Brand Collabs Manager, bringing it in line with Ad Breaks.”
However, to qualify as a content creator for the Brand Collabs Manager feature, you will need at least 1,000 followers as well as one or more of the following over the last two months: 15,000 engagements on your posts, 180,000 minutes viewed, or 30,000 1-minute views on videos that are 3-minutes or longer.
As well as this, Facebook is adding to Creator Studio with Traffic Source Insights. This is where content creators can see how their content is distributed across the app and with insights on how to optimise content. Traffic Source Insights will look at video watch time and retention metrics for pages across four key sources: Followers, Shares, Recommended and Paid.
You can check if your page qualifies for Brand Collabs Manager here.
Pinterest outlines top pin trends for November
Pinterest has released an update of trending pins forecast for November, including upcoming trends for food, beauty, home and style and how to achieve successful pins.
Pinterest revealed that ‘entryways’ will receive a lot of attention in interior trends this month. The following searches are said to be up for interior-inspired pinner’s: ‘mudroom entryway’ (+179% YoY) ‘shoe closet entryway’ (+300% YoY) and ‘small foyer decorating’ (+722% YoY).
According to Pinterest, November is the month of bedazzling. Searches for ‘rhinestone eye makeup’ are up 550% year over year along with ‘magnetic eyeliner’ (+143% YoY) just in time for Christmas. By replicating these pins into your content strategy, Pinterest predicts an increase in engagement.
As autumn turns to winter, searches for comfort food are up significantly. Recipe videos are up, such as tomato soup videos (+5809% YoY) which topped the list. Alongside ‘sausage parmesan cream cheese’ (+1314% YoY) and ‘hamburger cauliflower soup’ (+4000% YoY) making trends for the top food pins.
For men and women’s fashion, corduroy tops the trends. Searches are increasing for ‘corduroy skirt outfit’ (+69% YoY), ‘corduroy bag’ (+59% YoY), ‘corduroy shirt’ (+51% YoY) and ‘corduroy dress’ (47% YoY).
If you’re interested in finding out more about social media and what it can do for your brand, get in touch with us today.
by Jorgie McHale-Ramsell