In a further push to make websites take loading speeds seriously, Google have announced a new range of plans to help pre-warn users on how quickly or slowly a site may load.

“We think the web can do better and want to help users understand when a site may load slowly, while rewarding sites delivering fast experiences.” – Addy Osmani, Ben Greenstein and Bryan McQuade from the Chrome team

The plans include the rollout of warning messages within load screens on slower websites,  alongside a new green progress bar for sites with faster load times, both seen in the examples below:

Rather than implement strict criteria for what is and isn’t a fast site immediately, Google plan to gradually increase this over time. Google’s long-term goal is to clearly badge sites that load quickly or slowly for users, with further plans to expand the badging of sites to cover a range of signals beyond just site speed.

Google recommend using the following resources to help identify areas where improvements to site speed can be made:

Google also suggest checking web.dev/fast in order to learn the best practices for site performance.

To add to the above list, we would also recommend also utilising the following resources:

These additional resources will be able to provide valuable insights on page speed performance, and can be used alongside Google’s own resources.

Check out our latest SEO and Social Media market updates for the latest news, and if you’re interested in finding out more about what we can do for your brand, get in touch with us today.

Zack Cornick

by Zack Cornick

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