ComScore predicts that by 2020 50% of all searches will be performed by voice. This prediction is the foundation of VoiceWorks as a company. It’s very apparent that voice technology is ever-growing and ever-prominent aspect of today’s society – as of this year, 40% of all homes owned a voice-controlled device. Facts like these dramatically affect the way that marketing works presently, it means that instead of seeing an array of results ranked, with companies paying for their place in the ranking, we will now hear just one solid answer.
‘As technology continues to advance, the brands who are prepared for this shift will be the ones who win’ (AdWeek).
VoiceWorks offers 3 different products:
1 – Audio Content: recent years has seen a monumental rise in the number of podcast being created and listened to on a frequent basis. VoiceWorks can develop and produces podcasts, flash briefings and streamed audio for brands. A highly successful recent example of this is Pretty Little Things’ Podcast which received over 70,000 listens with just 3 podcasts.
2 – Audio Creativity & Branding: Possessing sonic branding allows businesses to exist within the world of audio. VoiceWorks helps brands find and develop their audio brand and sonic branding. Statistics say that 86% of brands rely on visual branding, whilst only 17% have audio brand guidelines. This means that brands savvy enough to focus more on audio have the potential to possess a wider portion of the market. Those with memorable jingles are those who stand out, the embedded memory of Hastings Direct’s telephone number is a testament to this.
3 – Voice Search & Voice Skills: VoiceWorks will develop Voice Skills for brands to interact and transact with customers and assist clients to navigate the use of smart devices. This allows your business to become the answer to Alexa’s questions.
The main message of the presentation stands; the audio revolution is nigh and only the savviest of businesses will find themselves on the right side of it
by Jenny Connelly