OVERVIEW
Bloom, part of the Scotts & Co group, launched in 1999, inspired by the new generation of silk flowers popular in California. Based out of the Cotswolds, they provide luxury, handmade silk flowers to customers throughout the UK.
In 2018, they tasked us to redefine their approach to paid acquisition and fine-tune their campaigns to help enhance a stagnant ROAS and kickstart growth to their online revenue.
OUR SOLUTION
After taking hold of the account, we conducted a full audit and analysis of Bloom’s existing paid strategy, spotting an immediate opportunity to support and advance this by incorporating automation into the account.
We began by running a series of smart bidding experiments to identify which method would be most effective. A ROAS-targeting approach came out on top and we’ve continued to optimise and tweak this, feeding back new learnings into the campaign along the way.
THE RESULTS
We were set an ambitious target to double non-brand ROAS. After fine-tuning a carefully crafted paid search campaign for over a year, we’ve now blown this out of the water, with record-breaking revenue figures and consistently reducing cost per click to boot.
- 300% increase in ROAS YoY
- 228% increase in revenue YoY
- 46% decrease in average CPC YoY
