TikTok is bringing its videos to your Home TV
You can now enjoy watching TikToks on a bigger screen as Samsung has announced a partnership with the app that will enable Samsung Smart TV owners in the UK and Europe to watch TikTok videos on their TV screens.
Users will have to download the TikTok app for Samsung TV, which is available for all 2018 models onwards. They will have access to the ‘For You’ page, ‘Following feeds’ and the most liked and viewed content on TikTok.
Samsung explains that the content is organised into 12 categories, from gaming and comedy to food and beauty and users can access all of this without having a TikTok account. In addition to this, users will have access to #LearnOnTikTok videos where they can get the latest cooking hacks, fitness tips and fun facts that TikTok has to offer.
The app will automatically operate in Restricted Mode to filter out content that may not be appropriate for all audiences. This new partnership will open new opportunities for top creators and TikTok advertisers to reach new audiences. If this integration goes well, TikTok could look at adding more ways for advertisers to reach TV viewers with customised big screen-specific campaigns.
Samsung explains that the content is organised into 12 categories, from gaming and comedy to food and beauty and users can access all of this without having a TikTok account. In addition to this, users will have access to #LearnOnTikTok videos where they can get the latest cooking hacks, fitness tips and fun facts that TikTok has to offer.
Facebook is developing a new celebrity streaming option
Facebook is looking to rival Cameo (an app which enables you to pay for celebrity shout-outs for yourself or for your friends) by introducing ‘Super’, which will allow users to pay for video calls with celebrities.
There are reports that Super will be introduced as an app as it is currently being developed within Facebook’s New Product Experimentation team which builds standalone apps and other products.
Currently, there is no other app like Cameo. However, Super’s introduction could help Facebook establish an immediate competitor for the app’s business.
Super will allow influencers, entrepreneurs, creators and celebrities to host live, interactive video events. Viewers will be able to tip influencers by buying them digital gifts or either pay to appear alongside them during the live-stream to ask a question or take a selfie. Creators (artists, Youtubers, bloggers) will also be able to sell merchandise or other products alongside the live-stream.
Twitter launches live testing for its new audio feature
Twitter has launched ‘Spaces’, an audio-only feature that will enable users to create meetings that their connections can join to listen in or to actively participate in.
Although the feature is currently under the testing phase, with only a small group of users invited to test it out, live audio meet-ups will be highlighted in purple on users’ Fleets bubbles. They will also be able to show us who is participating in these audio discussions.
Twitter describes Spaces as being like a ‘well hosted dinner party’ where you don’t need to know everyone to have a great time, but everyone still feels comfortable at the table. The app is trying to create an intimate feeling of connection through its new feature.
Twitter further explains: ‘The human voice can bring a layer of connectivity to Twitter through emotion, nuance and empathy often lost in text. We see this with voice tweets and voice DMs. sometimes 280 isn’t enough, and voice gives people another way to join the conversation.’
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by Hira Nasir