Instagram Looking to Total Likes Count on Posts

Back in 2019, Instagram trialled removing their total like counts on posts as part of their audience wellbeing initiative.

The goal at that time was to reduce social comparison and its associated negative impacts on users. However, the social media giant is now looking to change that by rolling out a feature that includes both hide and unhide options.

Instagram will be giving users in countries included in the first testing phase, the option to display like counts on their posts once again. This would give users direct power over whether they want their posts’ total like counts to be displayed or not.

This option will be given both within the composer when initially posting, and after the post has been published. The app is also looking to add another setting which would enable users to hide like counts on other people’s posts that appear on their Instagram feed.

However, we’ll have to wait for Instagram to release data on the impact of the hiding like counts experiment to decide whether the new option will have a positive or negative impact on its users.

Facebook will be removing the ‘Our Story’ Section from Pages

Facebook is alerting Page owners to shift their ‘Our Story’ description to the ‘Additional Information’ section as the former is being removed from the Page presentation options.

‘Our Story’ which currently appears as a secondary information panel within the ‘About’ section, was added in 2017 to help brands provide more background on their business so they can better connect with their page visitors.

However, Facebook has now decided to remove this section. The reason for the removal seems to relate to the page presentation the page presentation as the ‘About’ section looks a little cluttered.

Instead, users will now be able to tap through the ‘Additional Information’ section and read more about a business brand story. This change means that companies will have to re-assess their Page layout and adjust it accordingly.

Twitter Acquires Newsletter Platform, Revue

After many conversations around long-form content on Twitter, the app has acquired Revue – a service that helps writers create newsletters and distribute them to their audience through a subscription basis.

This integration will allow Twitter to become a primary source of engagement for writers and allow them to satisfy their online communities by publishing content that goes beyond the 280-character limit.

Audiences and authors will easily be able to find each other, and users will now be able to subscribe to their favourite authors newsletters directly through Twitter.

Twitter further explains:

‘We imagine a number of integrations on Twitter that will help readers more easily discover and connect with writers — from easy ways to subscribe to a newsletter to new settings for writers to host conversations with subscribers.’

This is a great opportunity for brands with large Twitter followings to get into the inbox of their most loyal followers.


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