21%
Increase in organic sessions YOY
18%
Increase in property enquiries YOY
34%
Increase in conversions YOY
Anchor
Multi award winning care home provider Anchor have worked with Fusion for over 10 years to help fuel their growth delivering exceptional business results
Background
Anchor is a multi award winning not for profit care home provider offering supportive residential care and tailored dementia care across Leeds.
Being visible for individuals and and families in the market for care both urgent and long term is essential for Anchor particularly through location based services.
With trust being a key factor in decision making, it is also vital that Anchor instils confidence through all relevant on site content whilst matching Google’s requirements for strong visibility around experience, expertise, authoritativeness and trustworthiness.
During a key period of growth they approached the Fusion team to help boost site visibility and lead generation whilst also improving the on site experience.
Building on a partnership spanning more than 10 years, we continue to support Anchor’s evolving business goals, driving organic visibility and high-quality lead-generation through a deep understanding of their audience.
Activity
Fusions 2025 strategy focused on enhancing key performance areas and addressing specific high value opportunities within Anchor’s search landscape:
Enhanced local "aggregator" pages by replacing boilerplate copy with location-specific details to improve local targeting, trustworthiness, and visibility.
Audited and updated Anchor’s advice library, reviewing dated content to improve EEAT and improve relevancy for high-intent informational searches.
Continued a robust pipeline of new, top-of-funnel content centered on the care journey.
Provided continuous technical consultancy to ensure site health and best-practice implementation.
“I always value and trust any advice I receive from Fusion. They are all very knowledgeable and go above and beyond with any work they do for us.”
Partner with a team that’s always thinking ahead of the market
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