TikTok hits 1.5 billion downloads

TikTok was one of the most popular apps of last year with videos on average earning 17 billion views each month. Since then, the app has continued to grow as TikTok has now hit 1.5 billion downloads across the App Store and Google Play, according to Sensor Tower. TikTok is now the third most downloaded app in the world as well as the only app in the top five which is not owned by Facebook.

Although the app is known for users hosting short skits and dance videos, brands are now beginning to take advantage of the billions of monthly views and users. Calvin Klein and FIFA have already created influencer marketing campaigns in the past few months on TikTok.

Clothing brand GUESS created a campaign on the app which challenged users to post videos wearing their favourite denim clothing in order to expand the reach of their brand to a new, younger audience. The campaign was very successful in doing so, with the hashtag #InMyDenim gaining over 38,000,000 views since it launched.

According to Forbes, TikTok might be the ‘next big thing’ when it comes to influencer marketing.

Instagram launches ‘pressure to be perfect’ toolkit

Instagram has published two brand new guides; one for parents and one for teens. Each will guide them to a better understanding of the app and how to use it safely. The guides touch on how young people can manage the potential psychological impacts of using the app on a daily basis.

This comes after the removal of post likes to make users feel more comfortable with the content they post. The app has since been working to implement protective measures for more vulnerable or sensitive people who use the app.

Instagram’s guide states: “Pressure to be Perfect is about recognizing that what you see posted by others is just one part of their story – a single post or video rarely reflects all that is happening behind the scenes.

“That realization can help free us from the pressure of thinking we need to conform to a certain set of standards when we post.

“Moving from a mindset of comparing yourself with others to one where you are thoughtfully sharing yourself with others, could help make the time you spend on Instagram more intentional and rewarding.”

The guide also includes tips on how to make Instagram work for you as well as quizzes about maintaining perspective and responding with kindness.

Twitter introduces the option to hide tweet replies

Twitter has recently announced that its new Hide Replies feature will eventually be rolled out to users worldwide.

After successful testing, the ‘Hide Tweet’ option means a chosen reply to a tweet can be hidden from your timeline as well as everyone else’s.  However, users then have the option to view hidden replies on any tweet to see what has removed.

This feature means if a user wants to keep a conversation flowing, they can remove any irrelevant or unnecessary replies.

Twitter explained the feature: “Repliers can shift the topic or tone of a discussion and derail what you and your audience want to talk about. To give you more control over the conversations you start, we tested the option for you to hide replies to your Tweets. We learned that the feature is a useful new way to manage your conversations.”

If you’re interested in finding out more about social media and what it can do for your brand, get in touch with us today.