Google Premier Partner: 6th Year Running

2022 marks the sixth consecutive year in which the team at Fusion Unlimited has been selected as a Google Premier Partner.

A Leeds-Based Google Premier Partner

We have achieved Premier Partner status by demonstrating expertise through our advertising techniques, delivered agency and client revenue growth, and not just sustained- but also grown our client base. Google Premier Partnership distinguishes the Fusion team as being within the top 3% of marketing agencies in the UK.

Securing this status grants us access to a number of invaluable opportunities and advantages that we can bring to our client base.

What does this mean for our clients?

From advanced education and specialist Google Ads support, to attendance of executive events, this partnership gives us access to a wealth of exclusive opportunities. Learning opportunities and networking events in particular enable us to leverage this partnership in a way that enables our clients to reap the benefits.

Google Premier Partnership status means we can continue to be at the forefront of knowledge, and apply this knowledge to help our clients lead their respective markets with cutting-edge strategies and new technology that’s implemented effectively.

You can learn more about our services and the work that we do here.


Wallpaper & Paint Sector Report

In our latest report, we take a look at which big brands are putting their personal touch on the wallpaper and paint market; delving into organic visibility and performance both for key market players and the ones-to-watch using our proprietary Share of Voice tool, Natural Edge.

Some of the insights you can discover include:

  • Brand table – top 50 brands with highest share of voice
  • Share of voice at a product category level
  • Keyword opportunities – which keyword clusters have seen the biggest growth areas over the last 12 months?
  • Keyword losers – which brands have seen the biggest decline over the last 12 months?

Market leaders like Wilko, B&Q, and Homebase prove their worth as household names, and smaller luxury labels like Farrow & Ball and Little Greene hold strong in the ranks for their niches. Specialist brands Dulux and Crown maintain a steady position for paints, while I Love Wallpaper proves worthy of the name by maintaining a presence across all wallpaper categories.

What could our report findings mean for your brand?

There’s clearly a lot of fluctuation within rankings for the Wallpaper and Paint sector, and new brands entering the market are able to gain visibility. Consequently, there’s plenty of opportunity for existing brands and challenger brands to optimise their site content, improve their SEO foundations, and generate links from reputable publishers to boost visibility and drive conversions.

If you’re interested in finding out more about how we can help you gain visibility in the SERPs within the beds and mattresses category get in touch here