YouTube & Connected TV

Fusion have years of experience in both YouTube and connected TV advertising.

We run successful campaigns that increase awareness and consideration of your brand, ultimately generating sales and delivering leads. We run impactful one-off campaigns to make your mark, burst activity to drive immediate action and strategic always-on approaches to put you at the forefront of your audience's mind.

What is YouTube & Connected TV advertising?

YouTube & Connected TV advertising allow brands to reach the right audience at the right time through targeted, measurable video campaigns that really stand out. Connected TV ads, in particular, target users through smart TVs, streaming services, and game consoles. Blending the two can be an effective way to reach defined audiences and increase brand awareness. 


At Fusion, we utilise the power of first-party data to create customer audience targeting strategies that drive real, meaningful engagement through our Connected TV & YouTube advertising. Our multi-platform approach ensures a seamless brand presence across different streaming platforms, and our campaign management, led by our team of experts, delivers maximum impact when you need it most.


YouTube & Connected TV advertising services we offer at Fusion

Our YouTube & Connected TV advertising at Fusion is designed to target new, high-value users through precision-based campaigns. Our video advertising strategies ensure your brand is seen by the right people, at the right time and in the right format. We cleverly use data-powered audience segmentation to improve overall campaign efficiency and eliminate wasted ad spend. We want to identify the right places to maximise your potential, and we will always advise you on the best way to do so. Find out what to expect from our Connected TV & YouTube advertising services below.

Strategic planning & targeting that delivers results

The first stage of the process is for us to define your brand’s objectives so we can plan strategically. We will determine audience segments and key placements, using clever data-driven insights to maximise the reach of your YouTube & Connected TV ads. 


Creative assets that leave a lasting impression

We work closely with your internal or external creative teams to ensure the best creative approach and targeting strategy. This includes defining the best ad formats for the campaign, as each format has its own advantages, and it’s our mission to find the perfect mix for your brand and objectives.


Campaign activation & ongoing optimisation to maximise results

The next step in the process is for our team to launch the campaign across the chosen channels, whether that's YouTube, Fire TV, Roku, or all three. Once the campaign is live, we continually monitor and optimise it to ensure maximum engagement and reach. 


Detailed performance insight reports

After launch, we carefully monitor campaign performance to fine-tune our strategy and fuel growth in future campaigns. We produce and present detailed bespoke reports that include engagement metrics and audience insights so you can see how the campaign is performing and stay involved throughout the process. 


Perfect your YouTube & Connected TV advertising with Fusion

Are you ready to perfect your YouTube & Connected TV advertising? We have years of experience and expertise in the field, and we know how to blend the two cleverly for maximum impact and impressive results. Get in touch today to discover how you can utilise our Connected TV & YouTube advertising services and make the most of your ad spend. 

Find Out More

YouTube & Connected TV advertising FAQs

Yes, absolutely, and we often recommend combining the two to maximise reach.


Our connected TV campaigns can be launched across multiple platforms to best suit your goals. This includes smart TVs, streaming devices (Apple TV, Amazon Fire TV, Roku) and game consoles such as Xbox and PlayStation.  


To measure the success of our video advertising campaigns across YouTube & Connected TV, we carefully track awareness, engagement, brand uplift, and conversion impact so we can report on the results of our work and use these metrics to inform future strategies. Find out more about how we measure success through our Analytics and MMM services.

If you don’t have an internal or external creative team, we can handle the creative element, too. We have an expert creative team at Fusion who have a knack for creating eye-catching visuals and memorable copy that leaves a lasting impression and results in a successful campaign.


As a fully independent agency, we stay platform-agnostic, focusing purely on what delivers the best results for your brand. Our expert team, along with the high-quality data we can access, ensures maximum efficiency and standout results.