ChatGPT Ads

AI is quickly becoming the next generation of search. Keep your brand one step ahead and place yourself exactly where decisions are being made.

ChatGPT advertising enables brands to appear within ChatGPT conversations where users are actively asking questions and researching products, services and solutions to their problems. As consumer search behaviour moves beyond traditional search engines like Google, AI platforms such as ChatGPT offer new opportunities to: 

  • Test out dynamic ad formats and CTA buttons

  • Influence consideration 

  • Build trust 

  • Increase brand visibility during key decision-making moments 

  • Increase high-intent discovery

Our ChatGPT ad services

We offer a range of ChatGPT advertising services to help your business stay one step ahead of emerging opportunities: 

AI advertising strategy & planning

Audience targeting & intent analysis 

ChatGPT campaign activation & optimisation 

Performance measurement & insight reporting

What are ChatGPT ads?

ChatGPT advertising allows brands to connect with users within a conversation or thread on ChatGPT through relevant, contextual advertising. Unlike traditional demand-led paid search, ChatGPT chats provide recommendations and answers within conversational interactions with users. This benefits brands by: 

  • Building brand awareness 

  • Driving consideration 

  • Maintaining visibility with engaged and high-intent audiences 

  • Having the ability to target users beyond traditional keywords 

 
When combined with wider paid media, SEO and GEO strategies, ChatGPT ads create a powerful opportunity to influence consumers throughout their decision-making journey through contextual targeting signals, offering a much more sophisticated advertising model.

How can we help your business through our ChatGPT ads?

Our ChatGPT advertising services combine strategic planning, deep audience insight and ongoing campaign optimisation to help brands maximise visibility within AI-generated conversations. Discover how we can help you stay one step ahead of ever-changing consumer behaviour. 

At Fusion, every ChatGPT campaign starts with clear and achievable objectives. We assess where ChatGPT advertising fits within your customer’s journey, wider channel mix and overall business goals. Through clever audience research, in-depth analysis of your market, and strategic planning, we identify the best use of ChatGPT paid ads to ensure they deliver the best possible results.

Understanding how users search for your brand, product, or service is crucial for success. We closely analyse audience behaviours, interests and intent signals to ensure your brand appears in the most relevant queries. This gives us the power to reach users when they are actively researching solutions.

Capabilities within ChatGPT advertising continue to evolve at a rapid pace, and that’s why our team remains one step ahead of channel developments. We launch, monitor and continually optimise campaign activity to maximise visibility, audience engagement and efficiency, helping you stay ahead of competitors and other businesses in the space.

We are data-led in our approach at Fusion, providing transparent reporting alongside actionable insights that demonstrate how incorporating ChatGPT in your strategy contributes to your wider marketing objectives. By combining ChatGPT campaign performance with broader paid media and analytics data, we can successfully identify future growth opportunities within your business.

Stay one step ahead with ChatGPT advertising at Fusion

As consumer search behaviours continue to evolve, ChatGPT advertising presents an exciting new opportunity to connect with highly engaged audiences. Whether you’re hoping to develop a long-term strategy or looking for quick wins, we can help you stay one step ahead at Fusion. Get in touch today to discover how ChatGPT ads can support your future growth ambitions.

Find Out More

ChatGPT advertising FAQs

Users must be 18 or older, so only legal adults will see your ads. This includes logged-in users who are using the free and Go versions of the platform and are logged into their accounts. Part of our service includes analysing audience behaviours to ensure your brand is appearing in the most relevant queries.


ChatGPT ads are displayed directly below the response and are clearly labelled as sponsored content. 


Ads within ChatGPT don’t have a minimum spend at platform-level, meaning you’re free to choose an overall budget that suits your business goals. However, the platform does set a daily minimum spend of £15. 


ChatGPT ads support standard digital billing models such as CPC (Cost-Per-Click) or CPM (Cost-Per-Mille) based on campaign objective. This means you will either pay every time a user clicks on your ad, or every 1000 impressions.



When advertising through ChatGPT, you’re able to define daily or overall campaign budgets, create context hints and track conversions at a URL level to assess how the content is performing.