GEO and LLM Search
Generative Engine Optimisation (GEO) and Large Language Models (LLMs) are fundamentally changing the mechanics of search.
To stay visible, your business must adapt to how AI models retrieve and synthesise information.
We are specialists in GEO and LLM visibility, helping our clients maintain a dominant position as the search landscape evolves.
By integrating GEO with traditional SEO, content strategies and Digital PR, the team at Fusion ensures your brand is the preferred source for AI-generated answers, protecting your market share and driving ROI.
AI SEO services
What is GEO vs SEO?
How can we help your business with GEO and LLM search?
We provide in-depth GEO audits that provide insight into the current AI landscape, your market, the scale of opportunity and the requirements needed to capitalise on this.
Our AI visibility audit reports provide:
An overview of the current AI discovery landscape and the context of AI in search
A review of the AI landscape for your market
A review of your current AI performance
A proposed AI strategy to capitalise on opportunities, including tactics, prompts to target and a dedicated plan
A follow-up session to discuss the report with your internal team and answer any questions you may have
While technical AI optimisation has many similarities with traditional technical SEO techniques, some elements are becoming even more prominent.
We audit your site’s technical skeleton to ensure it is fully accessible to AI crawlers. From implementing machine-readable llms.txt files to deploying advanced JSON-LD schema, we build the foundation that LLMs require to verify your brand’s entities and services.
Our technical AI visibility audits include:
Retrieval optimisation: We ensure your content is accessible and that optimisation coexists with traditional SEO tactics.
Structured data: We include core schema as well as niche-specific elements.
Site architecture: Reassurance that your internal structure is clean and strong.
Page experience: Ensuring fast page speed and interaction times.
Content templates: We prepare page templates so that content can be optimised correctly.
Offsite elements are key for AI visibility, and driving branded mentions with authoritative sources in the correct formats is key. We can help you with the following:
Digital PR: Proactive and reactive Digital PR campaigns to increase brand mentions (this includes quoting your brand in authoritative lists and offsite articles).
Authority optimisation: We will provide an offsite content strategy factoring in Wikipedia opportunities, Reddit, 3rd party review sites like TrustPilot and YouTube strategy.
Our AI content support includes We refininge your current content to ensure it provides clear, direct answers that AI models can easily reference. By focusing on authoritative statements and a logical structure, we make it simple for generative engines to identify your brand as the definitive source for information in your sector.
We will help you identify gaps and provide a clear strategy to improve visibility for both existing and new content, ensuring it adheres to emerging AI requirements. This includes:
Content audit: We will perform a gap analysis to inform our approach
Optimise content for AI search: We will implement AI-specific tactics to increase visibility of existing content to work seamlessly alongside your existing SEO strategy
Query fan-out strategy: LLMs run their own specific searches to answer wider prompts. We will help you identify what these sub-queries are for key topics and weave these throughout new and existing content to help you get surfaced for prompt answers.
New AI optimised content: We will write new content that is optimised for AI to help appear in more queries.
We provide robust reporting that isolates and segments referral traffic from key LLM domains. By monitoring this alongside citation frequency and “share of model” metrics, we track how AI citations directly impact on-site performance. This includes tracking:
Keywords
Prompts
Competitor benchmarks
Query fan-out keyword rankings
Sentiment
Traffic and sales performance
Ready to boost your LLM visibility?
If your goal is to increase your visibility and traction on LLMs and AI Overviews, we can produce a strategic plan for your business.
GEO & LLMs FAQs
Traditional SEO focuses on performance within Search Engine Results Pages (SERPs). GEO focuses on brand inclusion within AI-generated responses within tools like ChatGPT, Google Gemini, and Google’s AI Overview results.
No, GEO and SEO are complementary. A strong technical foundation and high-quality content are required for both. However, GEO adds a layer of optimisation that ensures your content is machine-readable and authoritative enough for AI models to use in their summaries.
We use a robust traffic framework that segments referrals from known LLMs, allowing us to report on specific destinations and assisted conversions. By combining this with citation monitoring tools, we provide a complete picture of how often you are mentioned and the on-site impact those mentions generate.
With the rise of “zero-click” searches, many users get their answers directly from AI without ever clicking a link. If your brand isn't being cited in those answers, you lose visibility and authority to competitors who are.
We know how important budgets are, which is why we take a profit-driven approach, ensuring cost efficiency while scaling performance. We’ll work with you to ensure the maximum return for every pound you spend,
We take a strategic, insight-led approach that delivers continuous performance improvements. To find out more, contact us today to request your free GEO and LLM audit with the team now.