Display & Programmatic

High-impact campaigns that connect with audiences to drive lasting results.

Display, audio and video advertising are important elements in building brand awareness.

With over a decade of experience in both display and programmatic advertising at Fusion, we tailor our approach to your business objectives. We have experience in a number of sectors, including retail, finance, automotive, and healthcare. We successfully run campaigns every day that generate sales, deliver leads and increase brand awareness for our clients, many of whom have been working with us for a number of years. This includes the use of impactful one-off campaigns, burst activity and strategic always-on approaches. 

What is programmatic display advertising?

Display advertising uses visual ads to promote your business across various online platforms. These ads will appear as consumers browse content, helping you build brand awareness and consideration, helping you to stay visible throughout the entire customer journey. Programmatic advertising places these digital ads automatically and in real time using rich audience data, behaviour and context to inform decisions. 

Our approach at Fusion cleverly blends the two by using advanced programmatic technology to automate the placement of display ads across a variety of different formats.

This allows us to bid on ad inventory in real time and target specific audiences.

Display & Programmatic services we offer at Fusion

Our Display & Programmatic advertising blends strategic planning with impactful assets, allowing for agile activation. Find out what to expect from our display & programmatic services below.

Strategic planning & targeting with goal-led objectives

At Fusion, we always start a project with clear, measurable, goal-led objectives. This can include top-level metrics such as revenue, as well as more complex metrics such as in-store sales and brand uplift to suit your individual business needs. Our team will work directly with your internal team to identify your target audiences and messaging so we can determine how best to reach them. We offer a wide range of targeting strategies, and as an independent agency, we have the flexibility to always work with the best in the business.

Impactful creative assets

We believe targeting and creative are equally important in delivering a successful campaign that generates real results. We will work closely with your internal teams to ensure the best creative approach and targeting strategy to deliver it. All creative formats have their own advantages, and we make it our mission to find the perfect blend for your business. We’ll work closely with your creative agency or in-house creative team to ensure a perfect fit with the chosen advertising platforms. And if you don’t have someone managing your creative, we can take care of that for you, too. 


Agile delivery, activation, optimisation & reporting

The power of real-time bidding for your display ads means all of our campaigns are optimised from the moment they launch, right through to the end, leveraging the unique flexibility of programmatic advertising. 

All our display & programmatic advertising activity is underpinned by in-depth, insightful reporting tailored to your business objectives, and is always accompanied by clear explanations, analysis, and data-led recommendations. 



Level up your Display & Programmatic advertising at Fusion

Are you ready to level up your display & programmatic marketing efforts? At Fusion, we cleverly blend the two to maximise results and increase brand awareness. Get in touch today to learn how you can leverage our display & programmatic services. 


Find Out More

Display & Programmatic Advertising FAQs

No, but they are closely interlinked. Display ads are the visual creative format, while programmatic advertising is the method of automatically buying ad space for the display to sit in. 


Yes, absolutely! Programmatic ads are an effective way to manage display inventory, increase reach, and optimise performance through precise targeting of the right audience. 


We manage display & programmatic campaigns across YouTube, Connected TV, Spotify and Google (Display, Discover, Demand Gen, Gmail), among other premium ad placements. 


Yes, we have a creative team at Fusion, so we can also produce the creative assets for you if you don’t have an internal team or external agency managing this. 


Formats can range from traditional banner-style ads to interactive assets, depending on your goals and audience. Common formats include animated HTML5 ads, Video ads, interactive rich media, and Native Display ads.