Category: New Client

Fusion appointed by Tomy KiiPix™

Posted on by Mark Curtis

We were really excited to have the opportunity to pitch our ideas to Tomy for their KiiPix™ digital strategy. We were even more excited when they picked us to work with them and we instantly got to work, mapping out our proposed activity for the year ahead.

KiiPix™ is a portable digital printer that produces instant photos from any smartphone, either from your camera roll or Instagram. It’s easy to use and great for sharing memories or making gifts.

Although KiiPix™ was successful when it launched last year, the team at Tomy decided that they needed support in order to keep that momentum going throughout 2019.

Initially the client asked us to plan out activity and budget for their two peak seasons: Summer –  a popular festival season and time for holidays, and Christmas – a season where people need gift ideas for friends and family.

As an agency, we wanted to give the client longevity throughout the year and beyond. Therefore, we spent time learning about the brand and offering other interesting insight and audience suggestions to help deliver the brand to a wider range of customers. We gave examples to bring these ideas to life and enable the client to see the potential scope for KiiPix™.

Because we’re a Google Premier partner we talked to the client about offering programmatic and paid search capabilities, in addition to the social and organic strategies we initially presented. We’ve demonstrated this by utilising their existing content to create targeted YouTube activity, since we began our work with them in June. We’ve also been able to offer them strategy planning for paid social, paid social set-up and optimisation.

Being an independent agency means we can be reactive and agile in our approach. By testing creative and audience engagement through A/B activity, our activity is more responsive in nature and, ultimately drives more people towards the brand who will want to buy the product.

Our in-house Content team manages all social media creative and stories for KiiPix™ putting copy and images together to create awareness of any offers and to maximise engagement, as well as to drive followers to the UK account.

Speaking of the new partnership, Jorge Augusto, UK Senior Brand Manager, said: “We have a big challenge with KiiPix™ for year 2. KiiPix™ is a great brand, a great concept and a strong digital strategy is needed because of our target. 3 agencies presented their plans, including Fusion. After internal discussions, we all made our choice to go with Fusion. The main reasons were the easiness to communicate, the know-how demonstrated in the proposals/different meetings and the great ideas shared from the beginning. We are confident we’ll achieve our goals working very closely with Fusion.”

We look forward to the year ahead with KiiPix™.

Fusion appointed by Scotts & Co

Posted on by Helen Hargreave

Fusion Unlimited is delighted to announce its appointment by Scotts & Co, the owners of the nationwide multi-channel retail businesses Scotts of Stow, Bloom and SkimGuard.

Scotts & Co has been a market leader in mail order trading for many years. The group sought to match its offline success with its online performance and work with a specialist agency to develop a comprehensive multi-channel strategy and best-in-class CRM program.

Scotts invited Fusion to pitch, where our paid performance team quickly demonstrated its expertise in the field. We were appointed to begin our work soon after.

‘After meeting with many providers, Fusion Unlimited were quickly identified as the partner to develop our PPC channels’, said Scotts’ Digital Marketing Manager Barry Kirley.

‘They were quick to understand our requirements and need to maintain a suitable return on advertising spend while expanding and nurturing our existing campaigns’.

Mark Curtis, Fusion’s Managing Director, said: ‘Scotts & Co is a national leader in mail order retail, and we are delighted to be working with them to grow their online marketing channels’.

‘The Fusion team pride ourselves on our meticulous approach to meeting performance targets, and our proven track record of working with many of the UK’s best-known brands. Scotts is a great match for our team’s reputation as experts in multi-channel retail’.

Fusion Unlimited is a specialist digital agency, with over twenty years’ experience of working with many of the UK’s biggest household names.

Knightsbridge Furniture Appoints Fusion Unlimited as New SEO Partner

Posted on by Helen Hargreave

Fusion Unlimited are delighted to have been appointed as the new SEO partner of Knightsbridge Furniture.

Knightsbridge are market leaders in producing high quality and bespoke B2B furniture solutions. Their specialism is furnishing hospitality and healthcare locations. They’ve been based in nearby Bradford for over eighty years.

Fusion met with Knightsbridge to discuss the performance of their digital channels. With extensive experience of B2B SEO, we outlined a clear vision for improving the company’s holistic digital approach, and succinctly presented the expertise that we can bring to the table.

Our proposal met a glowing response. ‘We loved Fusion’s expertise and commitment to detailed planning’, said Knightsbridge Furniture CEO Alan Towns. ‘Their pitch showed us that they understood exactly what our business is hoping to achieve, alongside a proven track record of success in B2B markets.

Fusion has strong experience working with big names in our target sectors and we’re confident that their in-depth strategy will achieve real results’.

Craig Broadbent, Fusion Unlimited Technical Director, said: ‘We’re really looking forward to applying our specialist B2B SEO knowledge to Knightsbridge. There are clear search marketing opportunities within the contract furniture market and we’re delighted to be partnering with Knightsbridge in the next stage of their growth’.

Working with Knightsbridge is an exciting opportunity. We look forward to helping the company grow online and enjoy all of the benefits that a best-in-class SEO strategy can bring.

The Royal Bank of Scotland Group appoints Fusion Unlimited

Posted on by Katie Harling

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Following a competitive pitch process, we have been appointed to handle the digital marketing requirements for NatWest and The Royal Bank of Scotland Business and Commercial Banking.

We are working closely with the client to roll out a strategy dedicated to performance targets; delivered through effective management of Pay Per Click search (PPC), Affiliate marketing, Aggregators, Display advertising and Search Engine Optimisation (SEO).

John Mackenzie, Digital Marketing Strategy Manager said: “We were looking for an agency to take our digital marketing to the next level – a team with proven skills and experience who understood our business objectives and were willing to put their money where their mouth is when it comes to performance-based campaigns. 

We are confident that we’ve found that in Fusion Unlimited and are already seeing great results, a proactive value-adding approach, as well as superior client management and reporting. They’re also a fun bunch of guys to do business with.”

We are delighted to have the opportunity to work with NatWest and The Royal Bank of Scotland. Delivering performance-based digital strategies is at the heart of everything we do, so we are confident it will be a very successful and long standing client relationship.