Titan Travel are an escorted tour company specialising in bespoke, luxury travel. As part of the SAGA Group, their holidays range from rail journeys and river cruises to small-group adventures and trips for solo travelers.
In 2020, we were assigned to help them navigate through the difficulties brought about by the Coronavirus pandemic. Our mission was to utilise paid search to guide Titan through the turbulence and bring them out stronger on the other side.
Following the turbulent market stemming from the pandemic in 2020, we had to completely reimagine the client’s strategy to ensure we were getting the very most from their paid search activity. As a provider of luxury travel, our focus is typically weighted to long-haul booking with much longer purchase journeys. However, with a change in behaviour as a result of the pandemic, we switched our focus from long haul to short haul to capitalise on the increased number of bookings and interest we saw for these destinations.
Given the extended uncertainty, we also began to focus on 2022/23 departures. Here, we updated ad copy and keywords across all destinations which allowed us to maximise on the increased search demand we had witnessed for the following two years.
“We’d highly recommend working with Fusion. They started working with Titan in 2020 and were immediately able to suggest positive improvements to our Google Ad accounts that our previous agency hadn’t suggested. We were able to reduce reliance on brand-only keywords and increase the overall margin from our paid activity and increase the number of newly acquired customers.
In terms of working with the team, we’ve been particularly impressed at the speed of response to any queries we have and proactive suggestions for account improvement. The Fusion team very much feel like an extension of our own marketing team as we work together toward our key KPIs. The team are also happy to jointly present to our board, who have been equally impressed with the results.”
KERRY MANLEY, MARKETING MANAGER, TITAN TRAVEL
“Diligent, reliable and collaborative”
Despite a challenging climate over the past few years we have managed to drive growth and efficiencies across the account.
Working to a target Margin Return on Investment (MROI) model we have managed to increase key conversion metrics whilst maintaining targets and profitability.
