Strategic SEO
asmodee, a market‑leading publisher and distributor of board games, card games and tabletop role-playing games, has worked with Fusion for over five years to drive growth and achieve outstanding commercial outcomes:
32% growth in organic traffic YoY
28% growth in non-brand organic traffic YoY
Successive MoM growth in organic traffic
Best year for organic traffic on record
asmodee is a major global publisher and distributor of board games, card games, and tabletop role-playing games, founded in France in 1995. It is one of the largest tabletop gaming companies in the world, holding the rights to, or distributing, iconic titles such as Catan, Ticket to Ride, Pandemic, Dobble/Spot it!, Dixit, and Azul.
In 2022, asmodee transitioned from Netalogue to Shopify, a critical move requiring skilled SEO oversight to both preserve organic visibility and to set the site up effectively to drive future organic growth. Additionally, to drive future growth against a backdrop of limited non-brand visibility, they needed to effectively position the brand as a trusted source in the gaming space and not just its heritage as a B2B brand.
The brief to Fusion was to cover all these key areas working to strengthen on-site performance through and beyond the transition whilst establishing a platform for future growth.
The Fusion team shaped a clear strategy for re-platforming and driving future growth including detailed SEO planning, redirects and launch QA. Building on solid foundations following a successful migration, we transition into a consistent schedule of high performing / high impact SEO activity incorporating:
Production of content for key website new releases, alongside high-intent informational content.
Creation of "how to play" guides for high-volume games, designed to capture top-of-funnel searches and establish asmodee as the definitive expert for new and existing players.
Targeted optimisation across key category pages to improve competitiveness for broad gaming terms, ensuring that asmodee’s expanding portfolio remained visible and authoritative.
"Fusion make everything easier. They’re collaborative, trustworthy, and always put us at ease."
A Fusion client for over six years, the activity exceeded all client expectations and KPI’s:
32% growth in organic traffic YoY
28% growth in non-brand organic traffic YoY
Successive MoM growth in organic traffic
Best year for organic traffic on record
Significant YoY increases in blog, category and product page traffic
growth in organic traffic YOY
in non-brand traffic YOY
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