Bewonder / Thistles Case Study

Driving Footfall Through a Multi-Channel Local Campaign

Challenge

Thistles wanted to increase awareness and interest among local and visiting audiences, encouraging more people to visit the centre, spend longer there and ultimately support retail sales.

Solution

We planned and delivered a multi-channel campaign designed to build familiarity through repeated, relevant audience touchpoints.

The campaign combined high-impact out-of-home placements with print, programmatic display and digital audio, balancing broad local visibility with more personal, targeted interactions

Impact

97%

programmatic audit listen-through rate

200k+

carousel ad impressions

85k+

phone kiosk impressions

200k+

ticket gateway footfall

“I have worked with Fusion for almost six years, and they continue to deliver the media we require to a high standard. The team know what works for us and what doesn’t and are always introducing new concepts for us to explore. They aim to meet our needs and provide a friendly but professional approach, whilst always being flexible with any unexpected issues and requests we may have.”

Claire Barrie, 

Retail Marketing Manager, Thistles

Partner with a team that’s always thinking ahead of the market

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