Impact
97%
programmatic audit listen-through rate
200k+
carousel ad impressions
85k+
phone kiosk impressions
200k+
ticket gateway footfall
Driving Footfall Through a Multi-Channel Local Campaign
Thistles wanted to increase awareness and interest among local and visiting audiences, encouraging more people to visit the centre, spend longer there and ultimately support retail sales.
We planned and delivered a multi-channel campaign designed to build familiarity through repeated, relevant audience touchpoints.
The campaign combined high-impact out-of-home placements with print, programmatic display and digital audio, balancing broad local visibility with more personal, targeted interactions
programmatic audit listen-through rate
carousel ad impressions
phone kiosk impressions
ticket gateway footfall
“I have worked with Fusion for almost six years, and they continue to deliver the media we require to a high standard. The team know what works for us and what doesn’t and are always introducing new concepts for us to explore. They aim to meet our needs and provide a friendly but professional approach, whilst always being flexible with any unexpected issues and requests we may have.”
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