Impact
129%
increase in top 10 rankings YoY
42%
growth in non-brand traffic YoY
56%
of organic traffic from non-brand searches
28%
of orgainic traffic driven through optimised content
Car Benefit Solutions
Challenge
Our organic strategy focused on two key objectives: increasing visibility for emerging keyword opportunities and building on the momentum already gained by existing rankings throughout 2024.
A key priority was identifying high-value terms ranking on pages two and three of search results and improving their visibility to secure first-page positions, unlocking greater organic traffic and reach.
Solution
We implemented a content-led SEO strategy focused on strengthening visibility for priority topics while expanding the website's reach into new search opportunities.
By combining optimisation of established content with the development of new resources, we were able to increase search visibility across the customer journey and build sustainable non-brand traffic growth.
Partner with a team that’s always thinking ahead of the market
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