Impact
These strategies have evolved throughout the duration of the programme and have been instrumental in delivering consistent season on season growth.
85%
increase in YOY revenue
100+
new publishers on the programme
Cotton Traders
Challenge
Cotton Traders was founded by former England rugby players Fran Cotton and Steve Smith in 1987 and has grown to become one of the UK’s most successful multi-channel retailers, with 100+ retail stores nationwide.
We began working with Cotton Traders to create an affiliate programme that would reflect and complement the Cotton Traders business model across all other communication channels, whilst still driving incremental sales growth.
Solution
In order to deliver a programme that worked alongside the other channels, a strong de-duplication policy was constructed in collaboration with Cotton Traders and the chosen affiliate network, Rakuten LinkShare. Due to this strict policy, close relationships with publishers were crucial to success; ensuring that all members of the programme understood the intricacies of the policy and the benefits that long term support would deliver.
A robust promotional plan was also created to not only allow publishers to promote exclusive offers to customers but to also allow Cotton Traders to drive sales with new customers or at a specific order value.
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