Impact
26%
share of voice in E-scooter sector
+84%
non-brand clicks
+48%
first place rankings
+61%
sessions
+114%
revenue
Halfords SEO
Delivering a best in class organic search strategy
Challenge
Following increased demand across key product categories, Halfords needed a sustainable organic search strategy that would maintain visibility, capitalise on growing search demand, and strengthen its share of voice across strategic markets including kids' bikes, cycling and electric scooters.
Solution
We delivered an integrated organic search strategy focused on strengthening Halfords' visibility across key growth categories, including kids' bikes, cycling and electric scooters. Combining technical SEO, content optimisation, digital PR and link acquisition, we improved both search performance and share of voice in highly competitive markets.
Alongside optimising existing commercial and informational content, we launched standout campaigns such as Imagination Station, helping position Halfords as a trusted partner for families, and Planet E-Scooter, an interactive resource designed to educate consumers and build authority around a rapidly growing category. Together, these initiatives increased visibility, attracted authoritative coverage and strengthened Halfords' organic presence across strategic search themes.
Partner with a team that’s always thinking ahead of the market
If you have a brief then we'd love to help. Please give us a call or drop us a line today.