The Results
Strongest CTR to date with one ad reporting 30% CTR
+35% impression uplift
63% increase in clicks
38% ad engagement uplift
+665,000
Impressions
+100,000
Clicks
+135,000
Ad Engagements
Journeyscape
Influencer activity across paid social
Who are Journeyscape?
Journeyscape is a UK-based specialist travel company offering a portfolio of inspiring, authentic and extraordinary journeys across the USA and Canada. With a strong focus on highly personalised, tailor-made holidays, each experience is shaped by a team of travel experts with extensive first-hand knowledge of the destinations.
Developing a paid media strategy that brought this proposition to life in an emotive and compelling way became central to the approach, showcasing uniqueness of the experiences and human stories behind each journey. This ultimately led to a focus on influencer-led activity across paid social.
The Brief
Journeyscapes aim is to show something different, taking people off the well-trodden tourist trail to experience the culture, landscapes, wildlife and cuisine of the continent. Ensuring each trip to North America is a truly unforgettable and authentic experience.
The brief to Fusion was to significantly expand reach and strengthen brand confidence by leveraging influencer-led user-generated content across social media. This involved partnering with selected creators to produce authentic, engaging content that resonated with target audiences, increased visibility across key platforms and built trust though relatable, real-world experience. Ultimately driving stronger brand affinity and sustained engagement.
Our Strategy
The strategy Fusion developed focused on launching partnership ads that combined the reach and credibility of both brand and its influencers, unlocking access to highly engaged ads. By amplifying influencer-generated content through paid media, the campaign was designed to drive stronger engagement, increase trust and build brand confidence.
Given the politically volatile market, messaging and creative were carefully considered to remain sensitive and audience-first, ensuring relevance without risk. This approach maximised engagement and visibility, as well as drove qualified traffic to the site, supporting short-term and longer-term brand equity.
Partner with a team that’s always thinking ahead of the market
If you have a brief then we'd love to help. Please give us a call or drop us a line today.