Lansinoh UK

Fusion have delivered significant account growth for Lansinoh UK over a 12-year relationship. Currently driving efficiency though an adaptive, agile and optimised paid campaign structure:

  • Paid Search drove 40% of total annual revenue

  • Paid Search and Social drove an 18% uplift in newsletter signups YoY

  • Paid has consistently outperformed forecasting

Who is Lansinoh?

Loved by parents and widely recommended by health professionals globally, Lansinoh is a well-established, award-winning brand supporting new mums for over 40 years, through a wide range of products specifically designed for pregnancy, breastfeeding and post-partum recovery.

With a long-standing relationship, spanning 12 years, Fusion has supported account growth across a variety of targeted media platforms including, press, search, social, content and display.

Increasing brand awareness amongst expecting parents, increasing quarterly sales and launching new products into market are all key focuses across paid activity. Over the last three years in particular, Fusion have tested campaign types, optimised activity and curated the optimal account structure to drive awareness and revenue to a constantly evolving audience.

Activity

With campaigns segmented by product type, driving both new customer acquisition and website re-engagement, we have deployed the full channel mix of Performance Max across Google, whilst paid social leverages first party data to deliver the right support at the right time and the customer journey.

Results

The implementation of PPC activity has significantly expanded product reach and revenue, positioning Lansinoh UK the key player in digital growth and performance across the brand globally:

PPC activity drove 40% of total revenue in 2025 (primary goal)

Paid activity saw an 18% uplift in newsletter signups YoY (secondary goal)

Paid activity has consistently outperformed forecasting

“I must emphasise how wonderful it has been to work with Fusion. Their friendly, professional, dedication, and expertise have made every interaction a pleasure. Their team’s proactive communication and willingness to go above and beyond have truly set them apart.”

Stacey Priestley, 

Senior Growth Marketing & Social Commerce Manager, Lansinoh UK

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