Delivering Brand Awareness at Scale
Following the transition from Fuel Card Services to Motia, the brand needed to drive continued brand awareness under a new brand name and expanded offerings whilst maintaining the recognition and trust built under Fuel Card Services.
We developed and deployed a multi-channel brand awareness campaign designed to build recognition and maximise reach to a highly targeted niche audience.
Targeted campaigns were activated across Display, Audio and YouTube within the UK and ROI allowing us to reach target audiences across multiple channels and reinforce the Motia brand.
The campaigns aims were to successfully deliver brand awareness and engagement at scale strengthening Motia's positioning in the market.
stronger performance across key brand metrics
ad recognition among target audiences
impressions, 5.5m video views and 288k audio listens
significantly above category average
exceeded planned reach and engagement targets
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