Results
As a Fusion client for over six years, the Titan campaign exceeded all key objectives. In addition, the campaign also saw a spike in bookings for long-haul destinations, supporting overall growth.
188%
increase in bookings YOY
23%
in CTR YOY
Titan Travel
For over six years, multi‑award‑winning tour operator Titan Travel has partnered with Fusion to support their expansion and drive business growth:
188% increase in bookings YoY
23% increase in CTR YoY
Background
Titan Travel is a multi-award-winning UK-based escorted tour operator, offering worldwide, curated travel experiences across all seven continents. They are known for their comprehensive, expert-led itineraries, including rail journeys, cruises, and wildlife adventures, often featuring a signature VIP door-to-door transfer service.
As part of their annual growth plan, Titan needed to increase the number of enquiries through Europe and grow passenger numbers at a strong ROI using a new promotional mechanism. The brief for Fusion was to achieve this without losing visibility across other lower-volume destinations.
Activity
Remaining tightly within the set budget, key tour highlights and savings messages were amplified by the Fusion team to increase coverage across all the tours included in the promotion, ensuring all key objectives were met for the highlighted destinations.
“We highly recommend working with Fusion. We’ve been particularly impressed at the speed of response to any queries we have and the proactive suggestions for account improvement. The Fusion team very much feel like an extension of our own marketing team as we work towards our key KPI’s. The team are also happy to jointly present to our board, who have been equally impressed with the results.”
Partner with a team that’s always thinking ahead of the market
If you have a brief then we'd love to help. Please give us a call or drop us a line today.