Impact
17.8m
campaign impressions
84k
clicks delivered
469
conversions generated
Above target
open day attendance
Finalist
MPA Best Digital Campaign
University of Leeds Case Study
Driving Open Day Registrations Through Audience-Led Media
Challenge
The University of Leeds wanted to attract high-quality prospective undergraduate applications that could ultimately support enrolments in 2027.
The campaign had an immediate role in promoting the university’s June Open Days, but conventional social media targeting options presented limitations when trying to reach younger prospective students.
Solution
We activated campaigns across Meta, TikTok and programmatic display to build awareness of the Open Days and encourage registrations and attendance.
Programmatic display complemented the social activity by using consented first-party data from Times Higher Education.
This allowed the campaign to reach audiences actively researching universities, browsing courses or comparing rankings, helping place the message in front of people demonstrating relevant intent.
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