Impact
33%
increase in organic traffic
15%
increase in PPC conversions
150%
lead growth from localised keywords
Vertu Motors
Aligning SEO and PPC to Drive Dealership Visibility
Challenge
Operating across 18 brand websites, 25 manufacturers and more than 120 dealership locations, Vertu required a joined-up search strategy that could balance national scale with local dealership performance.
Solution
We devised a geo-targeted campaign strategy to deliver a highly localised strategy, budgeting and reporting approach. The learnings from our paid campaigns fed into our SEO strategy, perfectly aligning to ensure optimal dealer visibility, with organic visibility the priority in this instance.
This included a sophisticated audience strategy tailored based on site engagement and customer history.
“Fusion Unlimited continue to understand and deliver results in line with our strategic aims. Their attitude is refreshing in that they are always ready to listen, plan and implement – all at a pace which our business needs.”
Partner with a team that’s always thinking ahead of the market
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