When our sister agency MadeByPi told us they were working with the Childrens Heart Surgery Fund we immediately began thinking of ways in which we could help out.
They had previously explored Facebook advertising as a means of getting their message out, and inspiring donations. However, working to a very limited budget they had not yet explored the opportunities within paid search.
Given the budget constraints we were delighted to be able to help them access free promotion and free traffic on Google Adwords, whilst donating our time for free as part of our commitment to local charities.
We introduced them to the Google Ad Grants programme – an opportunity for non-profits to access free advertising budget on Google Adwords. Working within a fairly broad framework registered non-profits can access up to $10,000 per month in free Adwords traffic, with no spend commitment required.
We worked closely with Andy at CHSF to help submit the non-profit and ad grants applications. This included building an Adwords account to highlight their award-winning work in support of the Leeds Congenital Heart Unit. Keywords and ad copy were created in collaboration with Andy, all whilst helping develop his understanding of the Adwords set-up process.
Once live we provided a training session to help Andy understand the requirements for continually developing and improving the activity, as well as reporting on it, updating copy, and creating new campaigns. Ongoing we are delighted to be available as a constant support partner for any questions or issues. Ultimately we want to ensure they get as much free traffic as they possibly can to help drive the amazing work they are doing.
“We’re really grateful to Fusion Unlimited for giving their time and expertise for nothing to help us take advantage of Google Ad Grants, and teaching us how to use Google Adwords.
Matt at Fusion has been supremely patient and professional in showing us how everything works and building us an introductory suite of campaigns.
Google Adwords will be invaluable in helping build our online presence to bring in more traffic to our website and spread awareness to potential new supporters.”
Andy McNally
Marketing and Communications Manager
Children’s Heart Surgery Fund
by Jen Mottram
