Fusion Live: All the highlights from our first in-person event with Google

On Thursday 23 April, we hosted our first ever Fusion Live event to showcase the positive developments taking place at Fusion in 2026 and beyond.

Hosted on the historic grounds of Leeds’s Headingley Stadium, the Fusion team were joined by both new and longstanding guests for an inspirational afternoon packed full of industry insights, research and case studies.

The event was a huge success, with talks demonstrating how AI is reshaping SEO and search, and what comes next for the industry. We looked at how brands can stay relevant and visible as AI becomes the go-to source for information online.

Pete Markey, Fusion’s Growth Director, said: “Fusion Live was a great event that helped to bring to life the changing search landscape in the world of AI with real life case studies and our guest speaker from Google.

“We are now planning to run a number of events throughout the year to meet clients and share industry best practise.”

We would like to thank our guest speaker Marcelo (Chelo) Alberti, Strategic Agency Manager at Google, who delivered a brilliant presentation on how AI is driving the future of how consumers search, stream and shop online.

This follows the news that Fusion recently regained the commendable status of Google Premier Partner, held by only the top 3% of agencies in the UK. This is a hugely rewarding milestone for the Fusion team and just one of the prosperous ways in how we are growing as a team in 2026.

Craig Broadbent, Fusion's Operations Director, also delivered an insightful talk on the development of AI. He said: "The explosion of AI in search and brand discovery has been the big industry talking point of the last two years, and will continue to be for the foreseeable future.

"It's essential to us that our clients stay ahead of developments in AI, so it was a pleasure for me to talk about the current state of the market, how brands can capitalise right now, and where we are heading."

Thank you to the team at Headingley Stadium for hosting us and arranging the stadium tour for our guests, too.

In the meantime, you can keep an eye out on our LinkedIn page for details of our upcoming webinar about AI and SEO next month (May 2026).

We are so excited to keep working with our valued clients, drive company growth, and push both ourselves and our campaigns to new heights. You can get in touch with the Fusion team here.